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Advances in Luxury Brand Management (Hardcover, 1st ed. 2017) Loot Price: R2,421
Discovery Miles 24 210
You Save: R467 (16%)
Advances in Luxury Brand Management (Hardcover, 1st ed. 2017): Jean-Noel Kapferer, Joachim Kernstock, Tim  Oliver Brexendorf,...

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Advances in Luxury Brand Management (Hardcover, 1st ed. 2017)

Jean-Noel Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell

Series: Journal of Brand Management: Advanced Collections

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List price R2,888 Loot Price R2,421 Discovery Miles 24 210 | Repayment Terms: R225 pm x 12* You Save R467 (16%)

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Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Series: Journal of Brand Management: Advanced Collections
Release date: June 2017
First published: 2017
Editors: Jean-Noel Kapferer • Joachim Kernstock • Tim Oliver Brexendorf • Shaun M. Powell
Dimensions: 210 x 148 x 23mm (L x W x T)
Format: Hardcover
Pages: 256
Edition: 1st ed. 2017
ISBN-13: 978-3-319-51126-9
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Sales & marketing > Customer services
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LSN: 3-319-51126-2
Barcode: 9783319511269

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