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Books > Business & Economics > Business & management > Sales & marketing > Customer services
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Advances in Luxury Brand Management (Paperback, Softcover reprint of the original 1st ed. 2017)
Loot Price: R5,685
Discovery Miles 56 850
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Advances in Luxury Brand Management (Paperback, Softcover reprint of the original 1st ed. 2017)
Series: Journal of Brand Management: Advanced Collections
Expected to ship within 10 - 15 working days
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Presenting some of the most significant research on the modern
understanding of luxury, this edited collection of articles from
the Journal of Brand Management explores the complex relationships
consumers tie with luxury, and the unique characteristics of luxury
brand management. Covering the segmentation of luxury consumers
worldwide, the specificity of luxury management, the role of
sustainability for luxury brands and major insights from a customer
point of view, Advances in Luxury Brand Management is essential
reading for upper level students as well as scholars and discerning
practitioners.
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