Joel Osteen, Paula White, T. D. Jakes, Rick Warren, and Brian McLaren pastor some the largest churches in the nation, lead vast spiritual networks, write best-selling books, and are among the most influential preachers in American Protestantism today. Spurred by the phenomenal appeal of these religious innovators, sociologist Shayne Lee and historian Phillip Luke Sinitiere investigate how they operate and how their style of religious expression fits into America's cultural landscape. Drawing from the theory of religious economy, the authors offer new perspectives on evangelical leadership and key insights into why some religious movements thrive while others decline.

Holy Mavericks provides a useful overview of contemporary evangelicalism while emphasizing the importance of "supply-side thinking" in understanding shifts in American religion. It reveals how the Christian world hosts a culture of celebrity very similar to the secular realm, particularly in terms of marketing, branding, and publicity. Holy Mavericks reaffirms that religion is always in conversation with the larger society in which it is embedded, and that it is imperative to understand how those religious suppliers who are able to change with the times will outlast those who are not.

"Lee probes far beyond the rags-to-riches tale, though Bishop Jakes'riches remain. He devotes much of the book to what he sees as Bishop Jakes' dual nature: businessman and preacher."--"Dallas Morning News"

"A clearly written, thoughtful interrogation of the financially successful, though morally suspect, merger of business and religion achieved by this African American preacher-millionaire."
--"Choice," recommended

"Shayne Lee, an assistant professor of Sociology at Tulane University, has provided us with the first critical examination of the most influential African American preacher of our time. A socio-cultural biography of sorts, the author examines T.D. Jakes rise to prominence from the hills of West Virginia to multimillion-dollar religious corporate enterprise. But this book does more than follow the development of T.D. Jakes and his ministry. As the author puts it, Jakes becomes 'a prism through which the reader may learn more about contemporary American religion.' Lee contends that Jakes is an embodiment of traditional American cultural ideals and the postmodern features that inform what it means to be American in this contemporary moment."
--"Pop Matters"

"Most of the public knows about the Bishop T. D. Jakes who graced the cover of "Time" magazine, preached "Woman, Thou Art Loosed!" and filled stadiums across the country with throngs of weeping fans. But how many know about the Jakes who boasted that he didn't have enough garage space for his luxury cars, said Jesus was rich, and once tried to evict the owners of a home he had just purchased though they only had a week to pay off their debts? That portrait of Jakes comes courtesy of "T. D. Jakes: America'sNew Preacher," Shayne Lee, a sociologist and professor at Tulane University in New Orleans, asks hard questions about Jakes' ministry."
--"Atlanta Journal-Constitution"

"Jakes has risen from poverty in the mining towns of West Virginia to a multimillion-dollar faith industry based in Dallas, benefiting from the controversial trend toward prosperity religion. Lee examines the rags-to-riches life of Jakes in the broader context of changes in how Americans view religion."
--"Booklist"

"Lee offers an intriguing exploration of Jakes's popularity. His entrepreneurial spirit and multimedia approach have endeared him to millions, while his lavish lifestyle and focus on Christians' right to material prosperity continue to spark criticism. Lee avoids heavy jargon and effectively pares his study down to the essentials, making this an accessible portrait."
--"Publishers Weekly"

"Places an important contemporary African American religious leader in the context of recent trends in American religion in general and also of certain traditions of the Black Church in the African American experience. Lee's description and analysis of the phenomenon that is T.D. Jakes helps us gain a greater understanding of contemporary American religion and of African American religion as at once patently distinct but also quintessentially American."
--Milmon Harrison, Ph.D., author of "Righteous Riches: The Word of Faith Movement in Contemporary African American Religion"

T.D. Jakes has emerged as one of the most prolific spiritual leaders of our time. He is pastor of one of the largest churches in the country, CEO of a multimillion dollar empire, the host of a television program, author of a dozenbestsellers, and the producer of two Grammy Award-nominated CDs and three critically acclaimed plays. In 2001 "Time" magazine featured Jakes on the cover and asked: Is Jakes the next Billy Graham?

T.D. Jakes draws on extensive research, including interviews with numerous friends and colleagues of Jakes, to examine both Jakes's rise to prominence and proliferation of a faith industry bent on producing spiritual commodities for mass consumption. Lee frames Jakes and his success as a metaphor for changes in the Black Church and American Protestantism more broadly, looking at the ramifications of his rise--and the rise of similar preachers--for the way in which religion is practiced in this country, how social issues are confronted or ignored, and what is distinctly "American" about Jakes's emergence. While offering elements of biography, the work also seeks to shed light on important aspects of the contemporary American and African American religious experience.

Lee contends that Jakes's widespread success symbolizes a religious realignment in which mainline churches nationwide are in decline, while innovative churches are experiencing phenomenal growth. He emphasizes the "American-ness" of Jakes's story and reveals how preachers like Jakes are drawing followers by delivering therapeutic and transformative messages and providing spiritual commodities that are more in tune with postmodern sensibilities.

As the first work to critically examine Bishop Jakes's life and message, T.D. Jakes is an important contribution to contemporary American religion as well as popular culture.

This book explicates how many films intersect black suffering and God-talk in ways that instantiate secular limitations to divine efficacy. The book's concept of a modern God introduces a new method of analysis that reimagines theodical discourses as mechanisms of modern identities and filmmakers as skillful exegetes who recalibrate divine attributes to the sensemaking cadences of their contemporaries. Shayne Lee demonstrates how cinematic theodicy navigates a happy medium between affirming divine benevolence and sidelining supernatural activity and that filmic characters, like their real-world counterparts, are quite clever at triangulating rationality, faith, and tragedy. In addition to positing synergistic links between theodicy and secularity, Lee offers critical insights into cinema's relevance to the sociology of evil by specifying how films code and narrate malevolent actions and outcomes, demarcate clear lines of distinction between victims and perpetrators, clarify societal dynamics driving inequality and oppression, and transform individual episodes of suffering into collective and memorialized identities of trauma. This book illuminates how filmic treatments of theodicy construct evil and suffering in calculated ways that connect specific acts, effects, and institutions to greater structures of meaning.

Why is there no "pro-sex" contingency in black feminist scholarship? Why do so few African-American scholars expound on issues celebrating female sexual pleasure? Perhaps the answers to these questions reside within a discursive matrix of sexual repression commonly referred to as the politics of respectability, and its rein on black sexual politics. In Erotic Revolutionaries: Black Women, Sexuality, and Popular Culture, sociologist Shayne Lee steers black sexual politics toward a more sex-positive trajectory. Introducing feminist analysis to a conceptual menage a trois of scripting theory, media representation, and black sexual politics, Lee considers the ways in which the feminist quest for social and sexual equality can delve into popular culture to see the production of subversive scripts for female sexuality and erotic agency. Whereas most feminist scholarship underscores how sexual representations of black women in media are exploitative and problematic, Lee portrays black female celebrities like Janet Jackson, Beyonce, Karrine Steffans, Zane, Tyra Banks, Juanita Bynum, Sheryl Underwood and many more as feminists of sorts who afford women access to cultural tools to renegotiate sexual identity and celebrate sexual agency and empowerment. Erotic Revolutionaries navigates the uncharted spaces where social constructionism, third-wave feminism, and black popular culture collide to locate a new site for sexuality studies that is theoretically innovative, politically subversive, and stylistically chic.

Joel Osteen, Paula White, T. D. Jakes, Rick Warren, and Brian McLaren pastor some the largest churches in the nation, lead vast spiritual networks, write best-selling books, and are among the most influential preachers in American Protestantism today. Spurred by the phenomenal appeal of these religious innovators, sociologist Shayne Lee and historian Phillip Luke Sinitiere investigate how they operate and how their style of religious expression fits into America's cultural landscape. Drawing from the theory of religious economy, the authors offer new perspectives on evangelical leadership and key insights into why some religious movements thrive while others decline.

Holy Mavericks provides a useful overview of contemporary evangelicalism while emphasizing the importance of "supply-side thinking" in understanding shifts in American religion. It reveals how the Christian world hosts a culture of celebrity very similar to the secular realm, particularly in terms of marketing, branding, and publicity. Holy Mavericks reaffirms that religion is always in conversation with the larger society in which it is embedded, and that it is imperative to understand how those religious suppliers who are able to change with the times will outlast those who are not.

Examines the rise of one of the most prolific spiritual leader of modern times T.D. Jakes has emerged as one of the most prolific spiritual leaders of our time. He is pastor of one of the largest churches in the country, CEO of a multimillion dollar empire, the host of a television program, author of a dozen bestsellers, and the producer of two Grammy Award-nominated CDs and three critically acclaimed plays. In 2001 Time magazine featured Jakes on the cover and asked: Is Jakes the next Billy Graham? T.D. Jakes draws on extensive research, including interviews with numerous friends and colleagues of Jakes, to examine both Jakes's rise to prominence and proliferation of a faith industry bent on producing spiritual commodities for mass consumption. Lee frames Jakes and his success as a metaphor for changes in the Black Church and American Protestantism more broadly, looking at the ramifications of his rise-and the rise of similar preachers-for the way in which religion is practiced in this country, how social issues are confronted or ignored, and what is distinctly "American" about Jakes's emergence. While offering elements of biography, the work also seeks to shed light on important aspects of the contemporary American and African American religious experience. Lee contends that Jakes's widespread success symbolizes a religious realignment in which mainline churches nationwide are in decline, while innovative churches are experiencing phenomenal growth. He emphasizes the "American-ness" of Jakes's story and reveals how preachers like Jakes are drawing followers by delivering therapeutic and transformative messages and providing spiritual commodities that are more in tune with postmodern sensibilities. As the first work to critically examine Bishop Jakes's life and message, T.D. Jakes is an important contribution to contemporary American religion as well as popular culture.