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Multimodal Theory and Methodology - For the Analysis of (Inter)action and Identity (Paperback): Sigrid Norris Multimodal Theory and Methodology - For the Analysis of (Inter)action and Identity (Paperback)
Sigrid Norris
R712 Discovery Miles 7 120 Ships in 10 - 15 working days

This concise guide outlines core theoretical and methodological developments of the growing field of Multimodal (Inter)action Analysis. The volume unpacks the foundational relationship between multimodality and language and the key concepts which underpin the analysis of multimodal action and interaction and the study of multimodal identity. A focused overview of each concept charts its historical development, reviews the essential literature, and outlines its underlying theoretical frameworks and how it links to analytical tools. Norris illustrates the concept in practice via the inclusion of examples and an image-based transcript, table, or graph. The book provides a succinct overview of the latest research developments in the field of Multimodal (Inter)action Analysis for early career scholars in the field as well as established researchers looking to stay up-to-date on core developments and learn more about a complementary approach to systemic functional and social semiotic frameworks.

Interactions, Images and Texts - A Reader in Multimodality (Hardcover): Sigrid Norris, Carmen Daniela Maier Interactions, Images and Texts - A Reader in Multimodality (Hardcover)
Sigrid Norris, Carmen Daniela Maier
R3,650 Discovery Miles 36 500 Ships in 10 - 15 working days

Multimodality is a fast-growing interdisciplinary approach that aims to analyze the interplay of multiple modes such as gaze, gesture or spoken language that are utilized in interaction, and to examine the multimodal production and consumption of communicated messages. This Reader provides a comprehensive text of current research into multimodality, outlining in-depth delineation of each primary theoretical and methodological approach, as well as personal accounts of scholars, who are responsible for the various approaches' advancements. The book additionally offers a plethora of analysis chapters, written by scholars from across the world, with vastly diverse themes ranging from buying popcorn, protests in Oman, coaching sessions and identity, to kitesurfing, typography, TV news, billboards, workplace practices, or analyzing web pages, Facebook, comic books, and more. Flexible and easy to use, the Reader includes key terms, suggested further readings, and a project idea for each chapter. The key terms for the chapters also comprise the extensive alphabetical glossary. Brief introductions for the analysis chapters, written by the editors, summarize the topic, explain the methodology used, outline the thematic orientation, and link each chapter to other chapters in the book. Showcasing multimodal analysis in detail, this Reader is essential reading for undergraduate and postgraduate students, for emergent researchers, and for advanced scholars who wish to gain insight into the current state of multimodal research.

Multimodality in Practice - Investigating Theory-in-Practice-through-Methodology (Paperback): Sigrid Norris Multimodality in Practice - Investigating Theory-in-Practice-through-Methodology (Paperback)
Sigrid Norris
R1,329 Discovery Miles 13 290 Ships in 10 - 15 working days

In this wide-ranging collection, leading scholars, researchers, and emergent researchers from around the world come together and present examples of multimodal discourse analysis in practice. The book illustrates new theoretical, methodological and empirical research into new technologies such as the internet, software, CD-ROM, video, and older technologies such as film, newspapers, brands or billboards. Each chapter demonstrates how aspects of multimodal theory and method can be used to conduct research into these and other multimodal texts. Taken together, the book advances the field of multimodal discourse analysis and offers a range of current studies that address some of the most important questions facing researchers and students when investigating new or old technologies multimodally in linguistics, education, communication studies, sociology, anthropology and other fields.

Analyzing Multimodal Interaction - A Methodological Framework (Hardcover): Sigrid Norris Analyzing Multimodal Interaction - A Methodological Framework (Hardcover)
Sigrid Norris
R4,823 Discovery Miles 48 230 Ships in 9 - 17 working days

Our perception of our everyday interactions is shaped by more than what is said. From coffee with friends to interviews, meetings with colleagues and conversations with strangers, we draw on both verbal and non-verbal behaviour to judge and consider our experiences. Analyzing Multimodal Interaction is a practical guide to understanding and investigating the multiple modes of communication, and provides an essential guide for those undertaking field work in a range of disciplines, including linguistics, sociology, education, anthropology and psychology. The book offers a clear methodology to help the reader carry out their own integrative analysis, equipping them with the tools they need to analyze a situation from different points of view. Drawing on research into conversational analysis and non-verbal behaviour such as body movement and gaze, it also considers the role of the material world in our interactions, exploring how we use space and objects - such as our furniture and clothes - to express ourselves. Considering a range of real examples, such as traffic police officers at work, doctor-patient meetings, teachers and students, and friends reading magazines together, the book offers lively demonstrations of multimodal discourse at work. Illustrated throughout and featuring a mini-glossary in each chapter, further reading, and advice on practical issues such as making transcriptions and video and audio recordings, this practical guide is an essential resource for anyone interested in the multiple modes of human interaction.

Multimodality in Practice - Investigating Theory-in-Practice-through-Methodology (Hardcover): Sigrid Norris Multimodality in Practice - Investigating Theory-in-Practice-through-Methodology (Hardcover)
Sigrid Norris
R4,642 Discovery Miles 46 420 Ships in 10 - 15 working days

In this wide-ranging collection, leading scholars, researchers, and emergent researchers from around the world come together and present examples of multimodal discourse analysis in practice. The book illustrates new theoretical, methodological and empirical research into new technologies such as the internet, software, CD-ROM, video, and older technologies such as film, newspapers, brands or billboards. Each chapter demonstrates how aspects of multimodal theory and method can be used to conduct research into these and other multimodal texts. Taken together, the book advances the field of multimodal discourse analysis and offers a range of current studies that address some of the most important questions facing researchers and students when investigating new or old technologies multimodally in linguistics, education, communication studies, sociology, anthropology and other fields.

Identity in (Inter)action - Introducing Multimodal (Inter)action Analysis (Hardcover, New): Sigrid Norris Identity in (Inter)action - Introducing Multimodal (Inter)action Analysis (Hardcover, New)
Sigrid Norris
R3,285 Discovery Miles 32 850 Ships in 10 - 15 working days

In this monograph, the author offers a new way of examining the much discussed notion of identity through the theoretical and methodological approach called multimodal interaction analysis. Moving beyond a traditional discourse analysis focus on spoken language, this book expands our understanding of identity construction by looking both at language and its intersection with such paralinguistic features as gesture, as well as how we use space in interaction. The author illustrates this new approach through an extended ethnographic study of two women living in Germany. Examples of their everyday interactions elucidate how multimodal interaction analysis can be used to extend our understanding of how identity is produced and negotiated in context from a more holistic point of view.

Discourse in Action - Introducing Mediated Discourse Analysis (Hardcover): Rodney H. Jones, Sigrid Norris Discourse in Action - Introducing Mediated Discourse Analysis (Hardcover)
Rodney H. Jones, Sigrid Norris
R4,214 Discovery Miles 42 140 Ships in 10 - 15 working days

From emails relating to adoption over the Internet to discussions in the airline cockpit, the spoken or written texts we produce can have significant social consequences. The area of mediated discourse analysis considers texts in their social and cultural contexts to explore the actions individuals take with texts - and the consequences of those actions. Discourse in Action: *brings together the leading scholars from around the world in the area of mediated discourse analysis *reveals ways in which its theory and methodology can be used in research into contemporary social situations *explores real situations and draws on real data in each chapter *shows how analysis of texts in their social contexts broadens our understanding of the real world. Taken together, the chapters provide a comprehensive overview to the field and offer a range of current studies that address some of the most important questions facing students and researchers in linguistics, education, communication studies and other fields. Contributors: Cecilia Castillo Ayometzi, Laurent Filliettaz, Rodney H. Norris, Shawn Rowe, Ingrid de Saint-Georges, Ron Scol

Analyzing Multimodal Interaction - A Methodological Framework (Paperback): Sigrid Norris Analyzing Multimodal Interaction - A Methodological Framework (Paperback)
Sigrid Norris
R1,462 Discovery Miles 14 620 Ships in 10 - 15 working days

Our perception of our everyday interactions is shaped by more than what is said. From coffee with friends to interviews, meetings with colleagues and conversations with strangers, we draw on both verbal and non-verbal behaviour to judge and consider our experiences. Analyzing Multimodal Interaction is a practical guide to understanding and investigating the multiple modes of communication, and provides an essential guide for those undertaking field work in a range of disciplines, including linguistics, sociology, education, anthropology and psychology. The book offers a clear methodology to help the reader carry out their own integrative analysis, equipping them with the tools they need to analyze a situation from different points of view. Drawing on research into conversational analysis and non-verbal behaviour such as body movement and gaze, it also considers the role of the material world in our interactions, exploring how we use space and objects - such as our furniture and clothes - to express ourselves. Considering a range of real examples, such as traffic police officers at work, doctor-patient meetings, teachers and students, and friends reading magazines together, the book offers lively demonstrations of multimodal discourse at work. Illustrated throughout and featuring a mini-glossary in each chapter, further reading, and advice on practical issues such as making transcriptions and video and audio recordings, this practical guide is an essential resource for anyone interested in the multiple modes of human interaction.

Multimodality (Hardcover): Sigrid Norris Multimodality (Hardcover)
Sigrid Norris
R35,578 Discovery Miles 355 780 Ships in 10 - 15 working days

Multimodality is a fast growing area of inquiry as the interest in modes beyond, but always also including language, such as layout, gesture, gaze, or body posture is increasing. A conglomeration of research from various fields interested in examining language as it is embedded in a vast array of other modes, rather than a coherant field of inquiry, this collection will showcase the major achievements in this multidisciplinary field, through the inclusion of theoretically, methodologically and practically important works Topics will range from language studies to education and classroom discourse, from sociolinguistic inquiries into work place practice to communication, from psycholinguistics and gesture studies to systemic functional grammatical inquiries.

Multimodal Theory and Methodology - For the Analysis of (Inter)action and Identity (Hardcover): Sigrid Norris Multimodal Theory and Methodology - For the Analysis of (Inter)action and Identity (Hardcover)
Sigrid Norris
R1,576 Discovery Miles 15 760 Ships in 10 - 15 working days

This concise guide outlines core theoretical and methodological developments of the growing field of Multimodal (Inter)action Analysis. The volume unpacks the foundational relationship between multimodality and language and the key concepts which underpin the analysis of multimodal action and interaction and the study of multimodal identity. A focused overview of each concept charts its historical development, reviews the essential literature, and outlines its underlying theoretical frameworks and how it links to analytical tools. Norris illustrates the concept in practice via the inclusion of examples and an image-based transcript, table, or graph. The book provides a succinct overview of the latest research developments in the field of Multimodal (Inter)action Analysis for early career scholars in the field as well as established researchers looking to stay up-to-date on core developments and learn more about a complementary approach to systemic functional and social semiotic frameworks.

Discourse in Action - Introducing Mediated Discourse Analysis (Paperback): Rodney H. Jones, Sigrid Norris Discourse in Action - Introducing Mediated Discourse Analysis (Paperback)
Rodney H. Jones, Sigrid Norris
R1,351 Discovery Miles 13 510 Ships in 10 - 15 working days

From emails relating to adoption over the Internet to discussions in the airline cockpit, the spoken or written texts we produce can have significant social consequences. The area of Mediated Discourse Analysis considers texts in their social and cultural contexts to explore the actions individuals take with texts - and the consequences of those actions.

Discourse in Action:

* brings together leading scholars from around the world in the area of Mediated Discourse Analysis
* reveals ways in which its theory and methodology can be used in research into contemporary social situations
* explores real situations and draws on real data in each chapter
* shows how analysis of texts in their social contexts broadens our understanding of the real world.
Taken together, the chapters provide a comprehensive overview to the field and present a range of current studies that address some of the most important questions facing students and researchers in linguistics, education, communication studies and other fields.

Texts, Images, and Interactions - A Reader in Multimodality (Paperback): Sigrid Norris, Carmen Daniela Maier Texts, Images, and Interactions - A Reader in Multimodality (Paperback)
Sigrid Norris, Carmen Daniela Maier
R1,239 Discovery Miles 12 390 Ships in 18 - 22 working days

This Reader is a comprehensive text outlining primary approaches to multimodality. In the "Theory and Methodology" section, the scholars who are responsible for the approaches' developments give some personal insight into how and/or why these approaches were developed. The Reader covers various theoretical and methodological approaches to multimodality, including a great variety of terminology, which are defined in a glossary, and are linked back to the personal narratives or interviews in which scholars highlight why and how the various terms are of importance. Included is also a "Transcription and How-to-Analyze" section that familiarizes the readers with several analytical toolkits. This section is then followed by an extensive "Sample Analyses" section. As the book is intended to address readers from various backgrounds, the examples of multimodal analyses that are introduced in this section belong to various social practices. The book offers an extensive alphabetical glossary, list of further readings, and a list of suggested assignments.

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