|
Showing 1 - 8 of
8 matches in All Departments
Customer focus is the most important challenge of the future.
Providing good customer service depends on how well
companies know their customers and clearly identify
their needs. Availability of customer knowledge, which
is knowledge from, for and about the customer, thus
becomes crucial in offering customized products or services.
This can be gained most efficiently from direct interaction with
customers, but requires the use of interpersonal and organizational
soft skills. This book presents the interrelationship between
customer knowledge management, customer focus and soft
skills and also provides concrete advice on how the
management of customer knowledge can be optimized.
Customer focus is the most important challenge of the future.
Providing good customer service depends on how well companies know
their customers and clearly identify their needs. Availability of
customer knowledge, which is knowledge from, for and about the
customer, thus becomes crucial in offering customized products or
services. This can be gained most efficiently from direct
interaction with customers, but requires the use of interpersonal
and organizational soft skills. This book presents the
interrelationship between customer knowledge management, customer
focus and soft skills and also provides concrete advice on how the
management of customer knowledge can be optimized.
Managing and transferring knowledge - at the right time, in the
right place and with the right quality for customers - enables
companies to survive in times of fierce competition. The focus of
this work is therefore on Knowledge Management and Customer
Relationship Management. The theoretical part comprises several
approaches to knowledge, its transfer and the barriers to be
overcome when sharing knowledge. This is followed by a description
of CRM and CKM (Customer Knowledge Management), outlining how
crucial their successful use is. The practical part explores on the
one hand the dependence on knowledge and on the other hand its
availability for a good customer relationship. It includes a case
study that investigates both the administrative and the operational
area of a concrete company. The survey results are then discussed
in detail, key success factors identified and mistakes pointed out.
After this critical analysis, final recommendations are given that
every company can benefit from.
Managing and transferring knowledge - at the right time, in the
right place and with the right quality for customers - enables
companies to survive in times of fierce competition. The focus of
this work is therefore on Knowledge Management and Customer
Relationship Management. The theoretical part comprises several
approaches to knowledge, its transfer and the barriers to be
overcome when sharing knowledge. This is followed by a description
of CRM and CKM (Customer Knowledge Management), outlining how
crucial their successful use is. The practical part explores on the
one hand the dependence on knowledge and on the other hand its
availability for a good customer relationship. It includes a case
study that investigates both the administrative and the operational
area of a concrete company. The survey results are then discussed
in detail, key success factors identified and mistakes pointed out.
After this critical analysis, final recommendations are given that
every company can benefit from.
Scholarly Research Paper from the year 2011 in the subject Business
economics - Operations Research, grade: 1,3, University of applied
sciences, Dusseldorf, course: Business economics - Investment and
Finance, language: English, abstract: The main scope of this
assignment is the valuation of the Lanxess AG a German based
chemistry corporation, with about 14,400 employees and annual sales
of about 5.05 billion EUR. The core activities of Lanxess AG are
specialty chemicals, polymers and intermediates, including rubber
chemicals, material protection products, ion exchange resins,
inorganic pigments, semi-crystalline products and fine chemicals.
The authors have described the two enterprise evaluation methods -
the DCF-approach and the multiplier method - with its advantages
and disadvantages in practical application. For the corporate
evaluation of Lanxess AG, the authors based the calculation on
those two most common global evaluation approaches. The DCF method
estimates the value of a company by discounting expected cash flows
in the future or determined period of time, similar to the value of
an investment. For the assessment of the company value, the entity
and equity DCF method with an assumed constant growth rate of 3
percent has been applied. For the validation of the calculated DCF
corporate values the multiplier method was conducted as second
evaluation method based on EBIT-, EBITDA-, Price-Cash Flow-,
Price-Earnings, and revenue ratios. For the necessary peer-group,
the authors selected six appropriate global competitors: Arkema,
BASF, Clariant, DSM, Huntsman and Rhodia. The different evaluation
methods lead to various enterprise values of Lanxess AG with a
bandwidth of evaluated results between 1.50 billion EUR and the
value of 17.98 billion EUR. The DCF-approach results in values from
3.81 billion EUR to 5.81 billion EUR. For the multiplier method
there have been calculated enterprise values between 1.5 billion
EUR and 17.98 billion EUR. The overall median
Scholarly Research Paper from the year 2013 in the subject Business
economics - Personnel and Organisation, grade: 1,7, University of
applied sciences, Dusseldorf, language: English, abstract:
Authentic leaders and authentic leadership have become more and
more important in times of fierce competition. Against the
background of the increasing economic importance of leadership,
this assignment investigates what the facets of an authentic leader
are. The target group of this assignment are leader who want make
itself to a more authentic leader. Today, many companies are facing
the problem of having a respected leader who can empower employees
to achieve goals. With authentic leadership, a leader is able to
make employees to followers, to increase the team performance and
to have an open communication. This practice-oriented investigation
therefore focuses on communication. Although the effects of
communication between sender and receiver are known over the years,
leaders often use simple responses rather than showing commitment
to employee's needs. To sum up, authentic leadership includes both
the 'doing' factor (the way how a leader is doing something) and
the 'being' side (the inner attitude). At the end of the day, it is
the individuals' behavior that plays a pivotal role in the work
climate. The optimization of leadership style is therefore
indispensable in our today's business environment.
Scholarly Research Paper from the year 2013 in the subject Business
economics - Marketing, Corporate Communication, CRM, Market
Research, Social Media, grade: -, University of Applied Sciences
Essen, language: English, abstract: This assignment is about
assessing the market potential and building a launch plan for Neuro
Drinks, entering the German market. Neuro Drinks is the drink
company with increasing popularity. The US-company was established
in 2008 and has now a substantial customer base in the USA. Neuro
Drinks is just in the first steps to launch its products in the
European Union, particularly in Germany. Lifestyle beverage
products continue to dominate the drink markets worldwide. Though,
the offer in Neuro Drinks' products is becoming increasingly
sophisticated with each passing year and is continuously shifting
from basic wellness drinks towards lifestyle- and health oriented
drinks for nearly every occasion. Developed markets such as the EU
and especially Germany are expected to register maximum demands.
Neuro Drinks' products are produced in California/United States and
each one fulfils a specific demand. This is the main manufacturing
characteristic of Neuro Drinks products. Neuro Drinks wants their
products to be known as consummate lifestyle culture - this is what
the Neuro Drinks brand stands for. Therefore they have to create a
high quality image in Germany and the price has to be at the
above-average-level of the pricing scale. Neuro Drinks'
distribution plan in Germany is dual - direct and indirect. This
means to establish a retailer network and, on the other hand, an
expansion of the website. All in all Neuro Drinks has to offer
consistent and high end quality products, meet the market demands
and provide superior customer services. But success will always
depend on critical assumption and a theoretical assessment cannot
guarantee practical success. However, it exists a market potential
for Neuro Drinks' products as a healthy, lifestyle-ori
Scholarly Research Paper from the year 2010 in the subject Business
economics - Economic Policy, grade: -, University of Applied
Sciences Essen, language: English, abstract: This assignment
contemplates the discussion about the present conflict for the
Arctic region, including the applicants' claims for Arctic natural
resources. The major focus of this work therefore is, as mentioned
in the assignment's subject, analysing the 'battle for natural
resources' as well as the impact for the involved economies. During
the investigation it was determined that experts of different
scientific institutions do not come to the consensus about the
available amount of raw materials, especially oil and gas, which
are focused in this paper. Due to the scarcity of depletable
resources their importance increases and with it the run for the
Arctic and its treasures. Although the amount of these resources in
relation to the known sources is assumed to be low, every new
discovered deposit is of great importance for the potential owner
and for the world economy. As the Arctic is located in the high
seas, there is currently no existing legislation for the case of
claiming the present resources except the admiralty law. Generally,
this is a unique case in world history. Among the applicants for
the different regions of the Arctic there are several conflicts
about the exact borderlines.
|
You may like...
Tenet
John David Washington, Robert Pattinson, …
DVD
R53
Discovery Miles 530
|