You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.

Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish your brand values and positioningGet the all-important name rightBring your brand to lifeTurn your customers into your advocatesManage your PR and use your marketing budget wiselyInspire your staff to live the brand tooDeal with problems when something goes wrong

Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.

'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire

Expertly steering readers through the often tumultuous and exhilarating history of the United States, from its early modern Native American roots to twenty-first-century neoliberalism and the shifting political climate of the past decade, this highly readable textbook provides a compelling overview of American development over the last five centuries. This book avoids either celebratory or condemnatory rhetoric to present a critical examination of domestic America and its interaction with the rest of the world. Balancing coverage of political, social, cultural, and economic history, each chapter also includes a wealth of features to facilitate learning: Timelines situating key events in their wider chronology Lists of topics covered within each chapter for easy reference Concept boxes discussing selected issues in more detail Historiography boxes exploring key debates Chapter summaries offering condensed outlines of the main themes of each chapter Further reading lists guiding readers to additional resources Maps and images bringing to life important events and figures from America's history Clearly and engagingly written and positioning America's narrative within the wider global context, this textbook is particularly accessible for non-US students and is the perfect introduction for those new to US history. This textbook is also supported by a companion website offering interactive content including a timeline, multiple-choice quizzes, and links to selected web resources.

Market Ethics and Practices, c. 1300-1850 analyses the nature, development, and operation of market ethics in the context of social practices, ranging from rituals of exchange and unofficial expectations to law, institutions, and formal regulations from the late medieval through to the modern era. Divided into two parts, the first explores the principles and regulations of market ethics, such as the relations between professed norms and economic behaviour across a range of geographies and chronologies. The chapters consider key subjects such as medieval attitudes towards merchant activities across Europe, North Africa, and Asia; market regulations and the notion of the "common good"; Adam Smith's conception of moral capitalism; and the combining of religious and capitalist ethics in Nat Turner's "Confession." The second part provides microstudies that offer insights into topics such as household and market relations in colonial New England; the harsher side of the consumer economy experienced by a family of parasol sellers from Lyon; informal Jewish networks in the early modern Caribbean and slave trade; merchant networks and commercial litigation in eighteenth-century France; and early encounters and the informal norms of fur trading between Europeans and Native Americans. This book provides an understanding of the key pre-modern economic historiography, whilst pointing students towards new debates and the historical significance for our collective economic future. It is ideal for students and postgraduates of late medieval and early modern economic history.

Expertly steering readers through the often tumultuous and exhilarating history of the United States, from its early modern Native American roots to twenty-first-century neoliberalism and the shifting political climate of the past decade, this highly readable textbook provides a compelling overview of American development over the last five centuries. This book avoids either celebratory or condemnatory rhetoric to present a critical examination of domestic America and its interaction with the rest of the world. Balancing coverage of political, social, cultural, and economic history, each chapter also includes a wealth of features to facilitate learning: Timelines situating key events in their wider chronology Lists of topics covered within each chapter for easy reference Concept boxes discussing selected issues in more detail Historiography boxes exploring key debates Chapter summaries offering condensed outlines of the main themes of each chapter Further reading lists guiding readers to additional resources Maps and images bringing to life important events and figures from America's history Clearly and engagingly written and positioning America's narrative within the wider global context, this textbook is particularly accessible for non-US students and is the perfect introduction for those new to US history. This textbook is also supported by a companion website offering interactive content including a timeline, multiple-choice quizzes, and links to selected web resources.

Nobody who wishes to understand the principles and practice of legal costs should be without a copy. This well-established and practical title returns fully updated with legislative changes concerning every aspect of civil costs, providing concise and comprehensive commentary on costs developments as well as straightforward explanations of the remuneration of solicitors and barristers. Using a dual approach, the text both informs and guides you through all aspects of the costs of contentious and non-contentious legal business.

Market Ethics and Practices, c. 1300-1850 analyses the nature, development, and operation of market ethics in the context of social practices, ranging from rituals of exchange and unofficial expectations to law, institutions, and formal regulations from the late medieval through to the modern era. Divided into two parts, the first explores the principles and regulations of market ethics, such as the relations between professed norms and economic behaviour across a range of geographies and chronologies. The chapters consider key subjects such as medieval attitudes towards merchant activities across Europe, North Africa, and Asia; market regulations and the notion of the "common good"; Adam Smith's conception of moral capitalism; and the combining of religious and capitalist ethics in Nat Turner's "Confession." The second part provides microstudies that offer insights into topics such as household and market relations in colonial New England; the harsher side of the consumer economy experienced by a family of parasol sellers from Lyon; informal Jewish networks in the early modern Caribbean and slave trade; merchant networks and commercial litigation in eighteenth-century France; and early encounters and the informal norms of fur trading between Europeans and Native Americans. This book provides an understanding of the key pre-modern economic historiography, whilst pointing students towards new debates and the historical significance for our collective economic future. It is ideal for students and postgraduates of late medieval and early modern economic history.

As a category of historical analysis, class is dead--or so it has been reported over the past two decades. The contributors to "Class Matters" contest this demise. Although differing in their approaches, they all agree that socioeconomic inequality remains indispensable to a true understanding of the transition from the early modern to modern era in North America and the rest of the Atlantic world. As a whole, they chart the emergence of class as a concept and its subsequent loss of analytic purchase in Anglo-American historiography.The opening section considers the dynamics of class relations in the Atlantic world across the seventeenth and eighteenth centuries--from Iroquoian and Algonquian communities in North America to tobacco lords in Glasgow. Subsequent chapters examine the cultural development of a new and aspirational middle class and its relationship to changing economic conditions and the articulation of corporate and industrial ideologies in the era of the American Revolution and beyond.A final section shifts the focus to the poor and vulnerable--tenant farmers, infant paupers, and the victims of capital punishment. In each case the authors describe how elite Americans exercised their political and social power to structure the lives and deaths of weaker members of their communities. An impassioned afterword urges class historians to take up the legacies of historical materialism. Engaging the difficulties and range of meanings of class, the essays in "Class Matters" seek to energize the study of social relations in the Atlantic world.

From Privileges to Rights connects the changing fortunes of tradesmen in early New York to the emergence of a conception of subjective rights that accompanied the transition to a republican and liberal order in eighteenth-century America. Tradesmen in New Amsterdam occupied a distinct social position and, with varying levels of success, secured privileges such as a reasonable reward and the exclusion of strangers from their commerce. The struggle to maintain these privileges figured in the transition to English rule as well as Leisler's Rebellion. Using hitherto unexamined records from the New York City Mayor's Court, Simon Middleton also demonstrates that, rather than merely mastering skilled crafts in workshops, artisans participated in whatever enterprises and markets promised profits with a minimum of risk. Bakers, butchers, and carpenters competed in a bustling urban economy knit together by credit that connected their fortunes to the Atlantic trade. In the early eighteenth century, political and legal changes diminished earlier social distinctions and the grounds for privileges, while an increasing reliance on slave labor stigmatized menial toil. When an economic and a constitutional crisis prompted the importation of radical English republican ideas, artisans were recast artisans as virtuous male property owners whose consent was essential for legitimate government. In this way, an artisanal subject emerged that provided a constituency for the development of a populist and egalitarian republican political culture in New York City.

Are you looking for a career change or a promotion? Trying to win your first job or facing redundancy? Do you feel you need a more positive and successful approach to relationships? Are you stuck in a rut of self-doubt and low self-image? Or are you just a bit fed up with the old you? If so, it's time to change your personal 'brand'! By applying the simple strategies well known to the world's great brands, you can make dramatic, positive and lasting change in every aspect of your life. In this book you'll learn to step outside your own skin to discover and reveal your own authentic brand story - and how to position yourself to achieve your personal and professional brand objectives. Brand New You isn't a book about firm handshakes or dressing appropriately for interviews - it goes much deeper than that. It's about crafting and telling your new life story, and then living it!