You don't need a marketing degree or intensive training to build an
attention-grabbing brand; you just need this book - and 30 days.
Simon Middleton shows you how to create, manage and communicate
your brand profoundly and effectively, in just 30 days, by
following 30 clear exercises. How you work through the book is up
to you, the result will be the same: an authentic, compelling, and
highly distinctive brand that will attract and engage customers and
fans. You will learn how to: Establish your brand values and
positioningGet the all-important name rightBring your brand to
lifeTurn your customers into your advocatesManage your PR and use
your marketing budget wiselyInspire your staff to live the brand
tooDeal with problems when something goes wrong
Branding isn't about funky logos and expensive advertising. Your
brand is what your company means to the world. Getting that meaning
right is the most important thing you can do in business.
'Passionate and persuasive, Simon Middleton has a natural
instinct for uncovering the Wow factor in every brand.' Dawn
Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of
Channel 4's The Secret Millionaire
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