|
Showing 1 - 4 of
4 matches in All Departments
A specific look at political public relations, helping students
understand how theories of public relations tie into political
campaigns and what constituents see in the media. Tying into
current political events, it is incredibly timely given current
political atmosphere. New chapters on lobbying, activism and
underrepresented groups bring the material fully up to date and
relevant for today's students.
Country image and related constructs, such as country reputation,
brand, and identity, have been subjects of debate in fields such as
marketing, psychology, sociology, communication, and political
science. This volume provides an overview of current scholarship,
places related research interests across disciplines in a common
context, and illustrates connections among the constructs.
Discussing how different scholarly perspectives can be applied to
answer a broad range of related research questions, this volume
aims to contribute to the emergence of a more theoretical, open,
and interdisciplinary study of country image, reputation, brand,
and identity.
A specific look at political public relations, helping students
understand how theories of public relations tie into political
campaigns and what constituents see in the media. Tying into
current political events, it is incredibly timely given current
political atmosphere. New chapters on lobbying, activism and
underrepresented groups bring the material fully up to date and
relevant for today's students.
Country image and related constructs, such as country reputation,
brand, and identity, have been subjects of debate in fields such as
marketing, psychology, sociology, communication, and political
science. This volume provides an overview of current scholarship,
places related research interests across disciplines in a common
context, and illustrates connections among the constructs.
Discussing how different scholarly perspectives can be applied to
answer a broad range of related research questions, this volume
aims to contribute to the emergence of a more theoretical, open,
and interdisciplinary study of country image, reputation, brand,
and identity.
|
|