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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry

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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity (Paperback) Loot Price: R1,344

Discovery Miles 13 440

Repayment Terms: R126 pm x 12*

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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity (Paperback)

Diana Ingenhoff, Candace White, Alexander Buhmann, Spiro Kiousis

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Loot Price R1,344 Discovery Miles 13 440 | Repayment Terms: R126 pm x 12*

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Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	November 2018
First published:	2019
Editors:	Diana Ingenhoff • Candace White • Alexander Buhmann • Spiro Kiousis
Dimensions:	229 x 152mm (L x W)
Format:	Paperback
Pages:	320
ISBN-13:	978-1-138-28135-6
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry Promotions
LSN:	1-138-28135-2
Barcode:	9781138281356