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In May 1994, a box containing 4000 pages of internal tobacco
industry documents arrived at the office of Professor Stanton
Glantz at the University of California, San Francisco. The
anonymous source of these "cigarette papers" was identified in the
return address only as "Mr. Butts" - presumably a reference to the
Doonesbury cartoon character. These documents provide a shocking
inside account of the activities of one tobacco company over more
than 30 years. This book seeks to show that the tobacco industry's
conduct has been more cynical and devious than even its harshest
critics have suspected. For more than three decades, the industry
has internally acknowledged that smoking is addictive and that use
of tobacco products causes disease and death. Despite this
acknowledgment, based on the industry's own internal and contract
research, the industry has engaged in a variety of tactics to deny
its own findings and to convince the public that there is still
doubt about the harmful effects of tobacco or that the effects have
been exaggerated. These campaigns of disinformation, the text
argues, have been designed to maintain company profits, to block
government regulation, and to defeat
"Tobacco War" charts the dramatic and complex history of tobacco
politics in California over the past quarter century. Beginning
with the activities of a small band of activists who, in the 1970s,
put forward the radical notion that people should not have to
breathe second-hand tobacco smoke, Stanton Glantz and Edith Balbach
follow the movement through the 1980s, when activists created
hundreds of city and county ordinances by working through their
local officials, to the present--when tobacco is a highly visible
issue in American politics and smoke-free restaurants and bars are
a reality throughout the state. The authors show how these
accomplishments rest on the groundwork laid over the past two
decades by tobacco control activists who have worked across the
U.S. to change how people view the tobacco industry and its
behavior.
"Tobacco War "is accessibly written, balanced, and meticulously
researched. The California experience provides a graphic
demonstration of the successes and failures of both the tobacco
industry and public health forces. It shows how public health
advocates slowly learned to control the terms of the debate and how
they discovered that simply establishing tobacco control programs
was not enough, that constant vigilance was necessary to protect
programs from a hostile legislature and governor. In the end, the
California experience proves that it is possible to dramatically
change how people think about tobacco and the tobacco industry and
to rapidly reduce tobacco consumption. But California's experience
also demonstrates that it is possible to run such programs
successfully only as long as the public health community exerts
power effectively. With legal settlements bringing big dollars to
tobacco control programs in every state, this book is must reading
for anyone interested in battling and beating the tobacco industry.
This title is part of UC Press's Voices Revived program, which
commemorates University of California Press’s mission to seek out
and cultivate the brightest minds and give them voice, reach, and
impact. Drawing on a backlist dating to 1893, Voices Revived makes
high-quality, peer-reviewed scholarship accessible once again using
print-on-demand technology. This title was originally published in
1979.
This title is part of UC Press's Voices Revived program, which
commemorates University of California Press’s mission to seek out
and cultivate the brightest minds and give them voice, reach, and
impact. Drawing on a backlist dating to 1893, Voices Revived makes
high-quality, peer-reviewed scholarship accessible once again using
print-on-demand technology. This title was originally published in
1979.
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