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Wertschoepfung Durch Kundenintegration - Eine Empirische Untersuchung Am Beispiel Von Strukturierten Finanzierungen (German,... Wertschoepfung Durch Kundenintegration - Eine Empirische Untersuchung Am Beispiel Von Strukturierten Finanzierungen (German, Paperback, 2007 ed.)
Prof Dr Margit Enke; Steffi Poznanski
R1,917 Discovery Miles 19 170
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Steffi Poznanski untersucht das Phanomen Kundenintegration im Business-to-Business-Kontext am Beispiel von Strukturierten Finanzierungen. Sie erarbeitet ein Messinstrument fur die Kundenintegration und ihre Wechselbeziehungen zu relevanten Einflussgrossen und identifiziert strategische durch das Management der Kundenintegration direkt beeinflussbare Zielgrossen (z.B. Customer Perceived Value) sowie operative Steuerungsgrossen (z.B. Marktorientierung)."

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