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Wertschoepfung Durch Kundenintegration - Eine Empirische Untersuchung Am Beispiel Von Strukturierten Finanzierungen (German, Paperback, 2007 ed.) Loot Price: R1,917
Discovery Miles 19 170
Repayment Terms: R180 pm x 12*
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Wertschoepfung Durch Kundenintegration - Eine Empirische Untersuchung Am Beispiel Von Strukturierten Finanzierungen (German,...

Wertschoepfung Durch Kundenintegration - Eine Empirische Untersuchung Am Beispiel Von Strukturierten Finanzierungen (German, Paperback, 2007 ed.)

Prof Dr Margit Enke; Steffi Poznanski

Series: Integratives Marketing - Wissenstransfer Zwischen Theorie Un

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Loot Price R1,917 Discovery Miles 19 170 | Repayment Terms: R180 pm x 12*

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Steffi Poznanski untersucht das Phanomen Kundenintegration im Business-to-Business-Kontext am Beispiel von Strukturierten Finanzierungen. Sie erarbeitet ein Messinstrument fur die Kundenintegration und ihre Wechselbeziehungen zu relevanten Einflussgrossen und identifiziert strategische durch das Management der Kundenintegration direkt beeinflussbare Zielgrossen (z.B. Customer Perceived Value) sowie operative Steuerungsgrossen (z.B. Marktorientierung)."

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Integratives Marketing - Wissenstransfer Zwischen Theorie Un
Release date: March 2007
First published: March 2007
Foreword by: Prof Dr Margit Enke
Authors: Steffi Poznanski
Dimensions: 210 x 148 x 13mm (L x W x T)
Format: Paperback - Trade
Pages: 219
Edition: 2007 ed.
ISBN-13: 978-3-8350-0759-8
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8350-0759-9
Barcode: 9783835007598

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