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Sleights of Mind - What the neuroscience of magic reveals about our brains (Paperback, Main): Susana Martinez-Conde, Stephen... Sleights of Mind - What the neuroscience of magic reveals about our brains (Paperback, Main)
Susana Martinez-Conde, Stephen Macknik, Sandra Blakeslee
R301 R259 Discovery Miles 2 590 Save R42 (14%) Ships in 12 - 17 working days

What can magic tell us about ourselves and our daily lives? If you subtly change the subject during an uncomfortable conversation, did you know you're using attentional 'misdirection', a core technique of magic? And if you've ever bought an expensive item you'd sworn never to buy, you were probably unaware that the salesperson was, like an accomplished magician, a master at creating the 'illusion of choice'. Leading neuroscientists Stephen Macknik and Susana Martinez-Conde meet with magicians from all over the world to explain how the magician's art sheds light on consciousness, memory, attention, and belief. As the founders of the new discipline of NeuroMagic, they combine cutting-edge scientific research with startling insights into the tricks of the magic trade. By understanding how magic manipulates the processes in our brains, we can better understand how we work - in fields from law and education to marketing, health and psychology - for good and for ill.

Sleights of Mind - What the Neuroscience of Magic Reveals about Our Everyday Deceptions (Paperback): Stephen Macknik, Susana... Sleights of Mind - What the Neuroscience of Magic Reveals about Our Everyday Deceptions (Paperback)
Stephen Macknik, Susana Martinez-Conde, Sandra Blakeslee
R535 R453 Discovery Miles 4 530 Save R82 (15%) Ships in 10 - 15 working days

Stephen Macknik and Susana Martinez-Conde, the founders of the exciting new discipline of neuromagic, have convinced some of the world's greatest magicians to allow scientists to study their techniques for tricking the brain. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education. Fun and accessible, "Sleights of Mind" is "a tour through consciousness, attention, and deception via the marriage of professional magic and cognitive neuroscience" (Vanessa Schipani, " The Scientist").

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