0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R250 - R500 (2)
  • -
Status
Brand

Showing 1 - 2 of 2 matches in All Departments

Sleights of Mind - What the neuroscience of magic reveals about our brains (Paperback, Main): Susana Martinez-Conde, Stephen... Sleights of Mind - What the neuroscience of magic reveals about our brains (Paperback, Main)
Susana Martinez-Conde, Stephen Macknik, Sandra Blakeslee
R301 R265 Discovery Miles 2 650 Save R36 (12%) Ships in 12 - 17 working days

What can magic tell us about ourselves and our daily lives? If you subtly change the subject during an uncomfortable conversation, did you know you're using attentional 'misdirection', a core technique of magic? And if you've ever bought an expensive item you'd sworn never to buy, you were probably unaware that the salesperson was, like an accomplished magician, a master at creating the 'illusion of choice'. Leading neuroscientists Stephen Macknik and Susana Martinez-Conde meet with magicians from all over the world to explain how the magician's art sheds light on consciousness, memory, attention, and belief. As the founders of the new discipline of NeuroMagic, they combine cutting-edge scientific research with startling insights into the tricks of the magic trade. By understanding how magic manipulates the processes in our brains, we can better understand how we work - in fields from law and education to marketing, health and psychology - for good and for ill.

Sleights of Mind - What the Neuroscience of Magic Reveals about Our Everyday Deceptions (Paperback): Stephen Macknik, Susana... Sleights of Mind - What the Neuroscience of Magic Reveals about Our Everyday Deceptions (Paperback)
Stephen Macknik, Susana Martinez-Conde, Sandra Blakeslee
R535 R453 Discovery Miles 4 530 Save R82 (15%) Ships in 10 - 15 working days

Stephen Macknik and Susana Martinez-Conde, the founders of the exciting new discipline of neuromagic, have convinced some of the world's greatest magicians to allow scientists to study their techniques for tricking the brain. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education. Fun and accessible, "Sleights of Mind" is "a tour through consciousness, attention, and deception via the marriage of professional magic and cognitive neuroscience" (Vanessa Schipani, " The Scientist").

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Elvis
Baz Luhrmann Blu-ray disc R191 R171 Discovery Miles 1 710
Gloria
Sam Smith CD R187 R177 Discovery Miles 1 770
Bad Boy Men's Smoke Watch & Sunglass Set…
 (3)
R489 Discovery Miles 4 890
Kiddylicious Crispie Tiddlers…
R23 R20 Discovery Miles 200
Bantex B2241 A4 Embossed Secretarial…
R18 Discovery Miles 180
JCB Supreme Hi-Top Carbon Toe Safety…
R1,689 Discovery Miles 16 890
JBL T110 In-Ear Headphones (White)
R229 R205 Discovery Miles 2 050
Everlotus CD DVD wallet, 72 discs
 (1)
R129 R99 Discovery Miles 990
This Is Why
Paramore CD R148 R138 Discovery Miles 1 380
Elecstor E27 7W Rechargeable LED Bulb…
R399 R349 Discovery Miles 3 490

 

Partners