Thanks to its engaging writing style and accessible structure, Fletcher has become the ultimate one-stop text for any student studying Tourism. Its broad appeal and popularity increases with each new edition, making it excellent value for any student who wants to understand and explore the principles of the subject. Well-liked by students and lecturers alike, Tourism: Principles and Practice is the ultimate reference text for anyone wishing to understand the complex and varied issues involved with such a diverse and constantly changing subject.

Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. The third edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future. Now in its third edition, Managing Visitor Attractions has been fully revised and updated to include new content on increased visitor numbers, new destinations and attractions, social media, overtourism, environmental awareness and the experience economy. The book includes case studies on topics such as overtourism at natural attraction sites, new attraction development in Egypt, dark tourism in Latin America, dementia-friendly attractions, and manging sporting venues as attractions. New chapters include the role of the visitor attraction manager, managing safety and risk, themed attractions and storytelling, and digital marketing, among many others. With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.

Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. The third edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future.

Now in its third edition, Managing Visitor Attractions has been fully revised and updated to include new content on increased visitor numbers, new destinations and attractions, social media, overtourism, environmental awareness and the experience economy. The book includes case studies on topics such as overtourism at natural attraction sites, new attraction development in Egypt, dark tourism in Latin America, dementia-friendly attractions, and manging sporting venues as attractions. New chapters include the role of the visitor attraction manager, managing safety and risk, themed attractions and storytelling, and digital marketing, among many others.

With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.

Table of Contents

Part I: The Nature and Role of Visitor Attractions

The Nature and Role of Visitor Attractions

Anna Leask

The Market for Visitor Attractions

Ann Hartl

Part II: The Development of Visitor Attractions

The Visitor Attraction Development Process

Stephen Wanhill

Visitor Attraction Concept, Market Feasibility and Site Selection

Stephen Wanhill

Financial Management for Visitor Attraction Projects

Stephen Wanhill

Visitor Attraction Success and Failure

Ann Hartl and Stephen Wanhill

Part III: Managing Visitor Attractions

The Role of the Visitor Attraction Manager

Brian Garrod

Operations Management for Visitor Attractions

Peter Robinson

Managing Visitor Impacts at Visitor Attractions

Brian Garrod

Managing Safety, Security and Risk at Visitor Attractions

Marcus Hansen

Managing Human Resources for Visitor Attractions

Norma D’Annunzio-Green

Managing Temporal Variation at Visitor Attractions

Philip Goulding and Gill Pomfret

Interpretation and Visitor Attractions

Gianna Moscardo

Themed Attractions and Storytelling

Carissa Baker

Part IV: Marketing Visitor Attractions

Attraction Marketing Strategies

Ady Milman

Attraction Marketing Management

Jeffrey T. Weinland and Scott J. Smith

Marketing Challenges and Opportunities for Visitor Attractions: A Collaborative Approach

Alan Fyall and Connor Schrils

Digital and Social Media Marketing for Visitor Attractions

Bill Zanetti

Managing Universal Attraction Brands

Sean Bliznik

Part V: Cases

National Botanic Garden of Wales

Stephen Wanhill

Attraction Failure: The Hard Rock Park in Myrtle Beach, South Carolina

Jeffrey T. Weinland and Scott J. Smith

Overtourism at Natural Attraction Sites

AJ Templeton

Interpretation at Heritage Sites: Culloden Battlefield, UK

Ellis Urquhart

New Attraction Development: Grand Egyptian Museum, Giza, Egypt

Mostafa Selima

Augmented Reality in Heritage Attractions

Caroline Scarles and Zainal Abidin

Dark Tourism in Latin America: A History of Blood and Conflict

Maximiliano Korstanje

Dementia-friendly Heritage Visitor Attractions: A Case Study of the National Trust

Marcus Hansen

Managing Sporting Venues as Attractions: The Moses Mabhida Stadium, South Africa

Brendon Knott and Janice Hemmonsbey

Historic Royal Palaces: Managing a portfolio of visitor attractions

Ann Hartl

Managing and Marketing Natural Sites

Bruce Prideaux

Developing a Masterplan: Elvaston Castle Country Park

Peter Robinson and Angela Glithero

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In a changing and turbulent environment for tourism, Tourism - Principles and Practice offers the reader the fundamental and underlying principles with which to approach the study of tourism, contributing a complete framework that effectively integrates theory and practice. The text has been updated to take into account developments such as growing concern for climate change and the maturing response of tourism to the safety and security of tourists.

'Managing Visitor Attractions' is a unique text that provides a cutting edge insight into the issues, principles and practices of visitor attractions today and into the future.
Now in its second edition, this text has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation, religion-based attractions, HRM issues and heritage tourism. It also includes five new chapters looking at attraction success and failure, interpretation, school excursions, managing gardens and brand mannagement.
Divided into five parts, the book tackles the following topics:
* the role and nature of visitor attractions
* the development of visitor attraction provision
* the management of visitor attractions
* the marketing of visitor attractions
* future issues and trends
With contributions from around the world, 'Managing Visitor Attractions' is illustrated with up-to-date, international case studies from the UK, USA, Singapore, Australia, New Zealand, China, Denmark and Canada. It is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.
* Now in its second edition fully revised with five completely new chapters, including interpretation, attraction failure & success, and brand management
* Provides cutting-edge insight into the issues, principles and practices of visitor attractions
* Well-renowned contributors with a wealth of experience in the field
* New and classic international case studies from the UK, USA, Singapore, Australia, New Zealand, Greece and Canada