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WINNER 2021 EPAA for Teaching and Learning Resource - Digital
(Adaptations) The judges said "MindTap for Marketing Research Fifth
Edition is a comprehensive yet accessible resource with a range of
supporting examples and activities. Short knowledge checks and
quizzes support diagnostic and formative learning, and the
through-line of a larger project supports project-based learning
and provides a strong narrative. Detailed case studies relevant to
modern Australian contexts provide further opportunities for deep
and active learning, and flexibility in learning and teaching
approaches." Marketing Research, 5e gives you the knowledge and
skills you need to successfully undertake marketing research. It
combines theory with a practical, step-by-step approach. The text
uses local and international examples, data sets and case studies
to explain traditional marketing research methods, and also
examines new theories and techniques as well as emerging industry
practices. This text is essential if you're studying marketing
research in any business or marketing course.
This text provides business students with a practical introduction
to SPSS. Specifically written for business students, this text
provides an in-depth explanation of key techniques and steps to
follow when using SPSS. It shows students what to do and why to do
it. Students learn the most essential techniques relevant to using
SPSS in a business context. Each chapter includes a working example
of how to analyse real business problems. Screen shots are used
throughout to show every step of the process.
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