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Covering the applied managerial perspective of the travel industry,
this book looks at the core disciplines and the application of
theory to practice. Considering individual and corporate social
responsibility, it teaches effective managerial skills by reviewing
legal frameworks, quality management and marketing, financial
management, and the management of shareholders and stakeholders. It
discusses current trends such as sustainability and governmental
emission targets against a background of the needs of a commercial
business to innovate and increase profits. A valuable tool for both
students and those working in the travel industry, this new edition
includes new content, a revised structure and all-new international
case studies.
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Events Management (Paperback, New)
Crispin Dale; Edited by Peter Robinson; Contributions by Geoff Dickson; Edited by Debra Wale; Contributions by Steve Gelder; Edited by …
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R1,156
Discovery Miles 11 560
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Ships in 12 - 17 working days
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Event management studies are fast growing in popularity, covering a
diverse range of activities such as music and film festivals,
concerts, sporting events and conferences. This textbook gives a
broad and practical coverage of the major themes in events.
Outlining both the historical developments and current state of the
industry, while also taking into account wider political and
cultural issues, the book covers the different elements of
planning, project management, health and safety, funding,
operations, human resources, marketing and logistics that are vital
for successful management. Critical issues such as impacts,
sustainability and legacy of events are also discussed. Supported
by international case studies and review questions, "Events
Management" provides a current and up-to-date view of the industry
in this field.
Covering the applied managerial perspective of the travel industry,
this book looks at the core disciplines and the application of
theory to practice. Considering individual and corporate social
responsibility, it teaches effective managerial skills by reviewing
legal frameworks, quality management and marketing, financial
management, and the management of shareholders and stakeholders. It
discusses current trends such as sustainability and governmental
emission targets against a background of the needs of a commercial
business to innovate and increase profits. A valuable tool for both
students and those working in the travel industry, this new edition
includes new content, a revised structure and all-new international
case studies.
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