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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
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Operations Management in the Travel Industry (Paperback, 2nd edition)
Loot Price: R1,189
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Operations Management in the Travel Industry (Paperback, 2nd edition)
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Covering the applied managerial perspective of the travel industry,
this book looks at the core disciplines and the application of
theory to practice. Considering individual and corporate social
responsibility, it teaches effective managerial skills by reviewing
legal frameworks, quality management and marketing, financial
management, and the management of shareholders and stakeholders. It
discusses current trends such as sustainability and governmental
emission targets against a background of the needs of a commercial
business to innovate and increase profits. A valuable tool for both
students and those working in the travel industry, this new edition
includes new content, a revised structure and all-new international
case studies.
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