Books > Business & Economics > Business & management > Management & management techniques
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Events Management (Paperback, New)
Loot Price: R1,113
Discovery Miles 11 130
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Events Management (Paperback, New)
Series: CABI Tourism Texts
Expected to ship within 12 - 17 working days
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Event management studies are fast growing in popularity, covering a
diverse range of activities such as music and film festivals,
concerts, sporting events and conferences. This textbook gives a
broad and practical coverage of the major themes in events.
Outlining both the historical developments and current state of the
industry, while also taking into account wider political and
cultural issues, the book covers the different elements of
planning, project management, health and safety, funding,
operations, human resources, marketing and logistics that are vital
for successful management. Critical issues such as impacts,
sustainability and legacy of events are also discussed. Supported
by international case studies and review questions, "Events
Management" provides a current and up-to-date view of the industry
in this field.
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