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Public Affairs in Practice explains how public affairs (PA) is now
much more than just political lobbying. Modern PA includes working
with other policy-making bodies, such as regulators, commercial
organizations and other interested parties. This is the first book
to examine the methods PA professionals use to make an impact. It
takes each area of the industry in turn and looks at the tools
involved in delivering a PA programme. It also highlights the
potential benefits of public affairs, such as protecting an
organization from perceived threats of new regulation; identifying
new market opportunities; and raising the profile of an
organization. Case studies and tips from industry professionals
make this a practical "how to" guide for practitioners at all
levels and students. Importantly, the authors consider not only
established markets the US, UK and Western Europe but also the
opportunities presented to companies from these countries by the EU
accession states and China, where there are currently very few PA
professionals. Finally, there is a discussion of future trends and
developments in PA.
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