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Marketing the Arts (Hardcover): Steven Permut Marketing the Arts (Hardcover)
Steven Permut
R2,725 Discovery Miles 27 250
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Marketing Public Transit - A Strategic Approach (Hardcover): J. E. Bateson, George S. Day, Gordon Lewin, Chris Lovelock, Steven... Marketing Public Transit - A Strategic Approach (Hardcover)
J. E. Bateson, George S. Day, Gordon Lewin, Chris Lovelock, Steven Permut
R2,771 Discovery Miles 27 710
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Ships in 10 - 15 working days

"Marketing Public Transit" provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

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