Roofless is the new non-fiction book by Stewart Harvey, and is a series of real-life accounts and interviews given by people who have faced the brutal realities of homelessness at some point in their lives. Compiled by the charity First Stop Darlington, the true identities of the protagonists are kept secret, but their stories always make for difficult and bleak reading. Documenting both the successes and failures of people who attempt to make a life for themselves while battling homelessness, Roofless is a disturbing reality check for people who may often turn a blind eye to this ever-increasing issue. "...Harrowing and calling out for change, Roofless serves as a reminder that anyone can be homeless, especially in times of economic uncertainty and welfare cut-backs..."

Social Media Marketing provides students with an accessible yet complete introduction to social media marketing. The book guides readers through an interactive project that introduces them to key functional areas of social media marketing, including social networking, target audience profiles, social media audit, content marketing, social media analytics, and overall social media strategy. This hands-on approach helps students better understand the practical application of theoretical concepts. Additionally, students get to see strategic marketing in action as they observe how brand creation works within the social media ecosystem. Social Media Marketing helps readers understand how the implementation of a strategic and intentional social media marketing plan can help a business better connect with customers, generate interest, and achieve goals. It is an excellent resource for instructors who teach courses in social media marketing, integrated marketing communications, and marketing principles.

Developing an Integrated Marketing Plan introduces students to the fundamentals of integrated marketing communications. It shows readers how to create an effective integrated marketing communications plan that can be used by both marketers and their clients. Students learn how an integrated marketing plan functions in the overall marketing communication environment. The book discusses the role of the target market profile and how to define objectives and develop strategies. Other topics include establishing a budget and dealing with media objectives, strategy, and tactics. The final chapters cover evaluations of the plan and the importance of creating an integrated marketing communications campaign plan book. The second edition features new and expanded coverage throughout, as well as a new Chapter 2. This rewritten chapter prepares students to complete a hands-on activity as they read the book: the development of their own comprehensive integrated marketing plan, beginning with situation analysis and primary research, progressing through the development of marketing objectives, creative strategy, budget, and a media plan, and concluding with creative execution of the full plan. Based on the author's extensive experience as a professional marketer, Developing an Integrated Marketing Plan is well-suited to courses in marketing and advertising communication.

Foreword by Burning Man founder Larry HarveyA stunning visual and narrative homage--featuring more than 100 black & white and color photographs, many never before seen--that captures the wonder and metaphysical power of Burning Man past present, and future, and the magic that draws us to it, by the ultimate Burning Man insider.Growing up in 1950s Oregon, brothers Stewart and Larry Harvey rebelled against their small-town culture and the conformist norms of Eisenhower's America. Stewart turned to photography. Larry, drawn by the siren call of the burgeoning counter-cultural movement, fled to San Francisco, where he met a group of alternative artists like himself. During his frequent visits south, Stewart, camera always in hand, photographed the intimate creative worlds of Larry and his friends--images that would chronicle the birth of one of the most important cultural, artistic, and social movements of the twentieth century: Burning Man.Filled with the rare insights of Stewart's decades-long friendships with his brother and the five other founders, as well as the many people who have shaped it, Playa Fire is a Burning Man story like no other. An artist and writer of striking emotional depth, Stewart marries stunning photos reflecting the beauty and grandeur of the desert landscape and the ephemeral, hallucinatory beauty of Black Rock City with a compelling narrative journey that captures the landmark festival's spiritual essence.Drawn from his personal archives and taken over thirty years at Burning Man--many at "First Camp"--his panoramic photographs are accompanied by never-before-seen memorabilia, including Larry's original sketch of the first Man as well as family photos of the young Harvey brothers and their band of merrymakers. An exquisite work of art that embodies the radical imagination at the core of this transformative event, Playa Fire celebrates both the spectacle and the meditative that is Burning Man. It is an enchanting portrait for die-hard "Burners," arts enthusiasts, and the intellectually curious fascinated by this iconoclastic, beloved cultural phenomenon.