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Entertainment studies are an important emerging subject in tourism,
and this introductory textbook provides a detailed overview of the
entertainment industry discipline in order to prepare students for
roles such as promoters, festival managers and technical support
workers. Covering key aspects of entertainment by profiling
individual sectors, each chapter is written by an expert working in
the field and covers the history and background, products and
segmentation, contemporary issues, micro and macro business,
environmental influences, detailed case studies and future
directions of that sector. It will be an essential text for
undergraduate students in entertainment management, events
management and related tourism subjects.
Following on from The Entertainment Industry: An Introduction,
Entertainment Management takes the next step in the development of
entertainment as a practice and as an academic subject. Aimed at
higher level undergraduates, the book discusses best practices in
the entertainment industry, profiling a different discipline per
chapter, each one a branch of entertainment that offers employment
opportunities within the sector. Fields include marketing, P.R.,
the media, live events, artist management, arts and culture,
consultancy and visitor attractions. The book aims to reflect the
knowledge students will need for real world of entertainment
management such as technical standards, business management, people
management, economic aspects and legal issues. Each chapter
discusses the background of the discipline, best practice
management principles, issues in the wider environment, case
studies of real organisations and future trends.
Following on from The Entertainment Industry: An Introduction,
Entertainment Management takes the next step in the development of
entertainment as a practice and as an academic subject. Aimed at
higher level undergraduates, the book discusses best practices in
the entertainment industry, profiling a different discipline per
chapter, each one a branch of entertainment that offers employment
opportunities within the sector. Fields include marketing, P.R.,
the media, live events, artist management, arts and culture,
consultancy and visitor attractions. The book aims to reflect the
knowledge students will need for real world of entertainment
management such as technical standards, business management, people
management, economic aspects and legal issues. Each chapter
discusses the background of the discipline, best practice
management principles, issues in the wider environment, case
studies of real organisations and future trends.
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