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Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries

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The Entertainment Industry - An Introduction (Paperback) Loot Price: R1,260
Discovery Miles 12 600
Repayment Terms: R118 pm x 12*
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The Entertainment Industry - An Introduction (Paperback): Phil Clements

The Entertainment Industry - An Introduction (Paperback)

Phil Clements; Edited by Stuart Moss; Contributions by Marc Etches, Penelope Griffiths, Stephen Henderson, Alexandra Kenyon, Nicola McCullough, Nigel Morpeth, Erika Pearson, James Roberts

Series: CABI Tourism Texts

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Loot Price R1,260 Discovery Miles 12 600 | Repayment Terms: R118 pm x 12*

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Entertainment studies are an important emerging subject in tourism, and this introductory textbook provides a detailed overview of the entertainment industry discipline in order to prepare students for roles such as promoters, festival managers and technical support workers. Covering key aspects of entertainment by profiling individual sectors, each chapter is written by an expert working in the field and covers the history and background, products and segmentation, contemporary issues, micro and macro business, environmental influences, detailed case studies and future directions of that sector. It will be an essential text for undergraduate students in entertainment management, events management and related tourism subjects.

General

Imprint: Cabi Publishing
Country of origin: United Kingdom
Series: CABI Tourism Texts
Release date: October 2009
First published: December 2009
Contributors: Phil Clements
Editors: Stuart Moss
Contributors: Marc Etches • Penelope Griffiths • Stephen Henderson • Alexandra Kenyon • Nicola McCullough • Nigel Morpeth (Senior Lecturer) • Erika Pearson • James Roberts
Dimensions: 246 x 189 x 25mm (L x W x T)
Format: Paperback
Pages: 400
ISBN-13: 978-1-84593-551-1
Categories: Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
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LSN: 1-84593-551-9
Barcode: 9781845935511

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