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Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries
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The Entertainment Industry - An Introduction (Paperback)
Loot Price: R1,183
Discovery Miles 11 830
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The Entertainment Industry - An Introduction (Paperback)
Series: CABI Tourism Texts
Expected to ship within 12 - 17 working days
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Entertainment studies are an important emerging subject in tourism,
and this introductory textbook provides a detailed overview of the
entertainment industry discipline in order to prepare students for
roles such as promoters, festival managers and technical support
workers. Covering key aspects of entertainment by profiling
individual sectors, each chapter is written by an expert working in
the field and covers the history and background, products and
segmentation, contemporary issues, micro and macro business,
environmental influences, detailed case studies and future
directions of that sector. It will be an essential text for
undergraduate students in entertainment management, events
management and related tourism subjects.
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