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Vespa and Lambretta remain the two most iconic motor scooter
brands, even four decades after the latter's demise. But what made
them such a European sensation in the postwar era? And why were
they particularly popular in Britain in the 1950s and '60s? Motor
scooter expert Stuart Owen explains the rise of Innocenti's
Lambretta and Piaggio's Vespa, from the wartime ruins of Italy,
through years of plenty as the two manufacturers exploited a ready
market for affordable, economic transport, and then their decline
into more uncertain times as motor cars trespassed on their
success. He also explores the rich history of accessorising and
customising the scooters, their essential role in the mod movement,
and the revival in Vespa's fortunes following the release of the
cult film Quadrophenia.
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