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Showing 1 - 25 of 59 matches in All Departments
The long-awaited second edition of Baker and Hart's "Product Strategy and Management" expertly analyses the nature of product strategy and the management of the entire product life cycle, from new product development to product elimination. The nature and practice of the life cycle are central to the firm's overall strategy for competitiveness. The authors repeatedly emphasize the fact that without product strategy and management there would be no markets, no customers, no competition - and therefore no marketing. Exploring the fundamental relationship between the success of a product and the survival of the firm, the book employs an innovative four-part structure: Part 1 - The theoretical foundations Part 2 - New product development Part 3 - Product management Part 4 - Product elimination Whether studying at undergraduate, postgraduate or MBA levels, students will find this book essential to their understanding of this increasingly important subject area. Michael Baker is Emeritus Professor of Marketing at the University of Strathclyde where he founded the Department of Marketing in 1971. Past Chairman of the Chartered Institute of Marketing and founder of its Academic Senate, he was Chair of the Marketing Education Group for 16 years and President of its successor, the Academy of Marketing, for 18 years. Susan Hart is Professor of Marketing at Strathclyde University. She has held professorial appointments at Heriot-Watt and Stirling University and visiting positions in the USA, Australia and Europe. She has published numerous articles on the subject of product deletion, new product development and new product launch.
Differentiation is a key part of effective teaching and is currently an INSET priority for many secondary schools. By giving real-life examples, this book makes links between the theory of differentiation and some of the wide range of good practice already happening in schools. It explores the meaning and issues surrounding terms like 'differentiation' and 'equal opportunities' and offers practical strategies for tackling this often difficult area. The text provides helpful case studies written by practising teachers and gives useful examples of tested INSET activities.
Research has shown that nonspecific factors such as relationship and personality have a stronger correlation to outcome than method. The basic argument of Through Windows of Opportunity is that skilled psychotherapists do similar things while describing them differently, and that psychological healing is created in the context of relationship. This book presents the work of four therapists: Peter Levine from the USA (working with with Somatic Experiencing on trauma states); Jukka Makela from Finland (with Theraplay, working with disorganized attachment); Haldor Ovreeide from Norway (with a therapeutic conversation in a disrupted son-mother dyad); and Eia Asen from the London Marlborough Clinic (with systemic and mentalization-based family therapy working on a dependent attachment pattern). The closing chapters of the book summarize the high points of the discussions among the four therapists about nonspecific but shared aspects of their interventions, moderated by the authors.
This book is intended as an inspiration and as an introduction to what Susan Hart has called neuroaffective developmental psychology. As an underlying theme throughout the book, she seeks to emphasize the importance of attachment for the formation of personality in all its diversity. This book presents a merger of systems that are not normally brought together in a structured psychodynamic context. Thus it operates on three levels: a neurobiological level, an intrapsychological level, and an interpersonal level. It also focuses on the brain structures that are essential for the formation of relationships, personality development, and emotions. It attempts to provide an understanding of the way that the uniquely human nervous system develops capacities for empathy, mentalization, and reflection that enable us to address such aspects as: past and present, interpersonal relations, ethics, art, and aesthetics. Susan Hart has endeavoured to make the text meaningful and comprehensible in order to make the topic interesting and inspiring to the reader, and to spark an interest in further studies.
School exclusion is becoming increasingly viewed as being out-dated and misguided and almost all practitioners and leaders are committed in inclusion. However, many schools aiming for full inclusion can find it difficult "not" to "exclude" some students. This book shows teachers and managers how five schools have successfully implemented policy and practice to avoid excluding any students. Based around five in-depth case studies (four secondary and one primary), the book describes positive strategies for preventing children from being excluded. The book begins with a look at different definitions and levels of school exclusion, identifies the different reasons for exclusion and the individuals and groups who tend to suffer most from being excluded. The editors go on to specify positive alternatives to the issue of school exclusion. The book is based upon a major research project undertaken at the School of Education, University of Cambridge. It includes detailed case studies from both the primary and secondary sector.
This book offers a challenging new approach to enhancing children's learning through a process of reflective analysis called 'innovative thinking'. With practical examples drawn from a variety of learning contexts, the authors provide a framework for reviewing and reflecting on classroom experience, focusing particularly on those aspects of teaching and learning that are surprising, puzzling or worrying. This book outlines a series of steps that will help teachers generate new ideas and practical strategies to guide the development of their work, and offers an approach which emphasises strategies that can be incorporated into teachers' work with the whole class, and to the potential benefit of all children. The book illustrates how 'innovative thinking' can particularly assist teachers in enhancing the learning and inclusion of individual children whose classroom responses give cause for concern. Any teacher eager to put new learning strategies into practice will be encouraged and inspired by this groundbreaking book.
Differentiation is a key part of effective teaching and is currently an INSET priority for many secondary schools. By giving real-life examples, this book makes links between the theory of differentiation and some of the wide range of good practice already happening in schools. It explores the meaning and issues surrounding terms like 'differentiation' and 'equal opportunities' and offers practical strategies for tackling this often difficult area. The text provides helpful case studies written by practising teachers and gives useful examples of tested INSET activities.
Positive Alternatives to School Exclusion looks at what schools can do to build more harmonious communities and engage students - particularly those at risk of exclusion - more productively in all areas of school life. It describes the Positive Alternatives to School Exclusion Project, a multi-phase, collaborative initiative based at the School of Education, University of Cambridge.Drawing on the perspectives of staff and pupils, the authors provide detailed case studies of the approaches and strategies being adopted in a variety of settings (primary, secondary and FE) to foster inclusion and reduce and prevent exclusion. It also identifies a number of different frameworks, drawn from the case studies, which can be used by practitioners working in other settings to support their own reflection and development work. Particular importance is placed, throughout the book, on valuing the domain of personal experience in the life of the school community. The authors explore this theme in detail, suggesting ways in which it might become a priority focus of further development work in schools.
Research has shown that nonspecific factors such as relationship and personality have a stronger correlation to outcome than method. The basic argument of Through Windows of Opportunity is that skilled psychotherapists do similar things while describing them differently, and that psychological healing is created in the context of relationship. This book presents the work of four therapists: Peter Levine from the USA (working with with Somatic Experiencing on trauma states); Jukka Makela from Finland (with Theraplay, working with disorganized attachment); Haldor Ovreeide from Norway (with a therapeutic conversation in a disrupted son-mother dyad); and Eia Asen from the London Marlborough Clinic (with systemic and mentalization-based family therapy working on a dependent attachment pattern). The closing chapters of the book summarize the high points of the discussions among the four therapists about nonspecific but shared aspects of their interventions, moderated by the authors.
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
The enduring appeal of Jane Austen's fiction is captured in this pocket-sized collection of quotations taken from her celebrated works. The novels of Jane Austen are famed for their ability to perfectly convey the nuances of social interactions in the Regency period. Perhaps what makes the books still so popular is just how recognisable the social situations and character types of two hundred years ago are today. Well-known for her humour, Jane Austen's Universal Truths is a collection of some of Austen's most choice and wry observations. Featuring witticisms on love and marriage, the battle of the sexes, town and country and moral duty, and dipping into all of Jane Austen's six published novels, this collection will delight fans and is the perfect breakdown to introduce a classic author to a new audience. The universal truths are accompanied by illustrations from celebrated artist Polly Fern.
"'Creating Learning without Limits' takes on one of the most important issues in education today. In the last decade schools in England have taken a path towards putting all children into boxes, attaching a level to their heads and deciding what they are capable of achieving. This book shows the possibility of a different educational path, one in which all students are encouraged to achieve the greatest they can. Importantly the book also documents ways in which courageous teachers can do this - promoting fair and engaging learning environments for all students. This is a must-read for educators, policy makers and parents alike." Jo Boaler, Professor of Mathematics Education, Stanford University, California. Formerly a teacher and researcher at the Universities of London and Sussex."This will undoubtedly turn out to be amongst the most important educational books of the decade. Our capacity to respond, both individually and collectively, to its key insights and messages will profoundly affect not just the quality of our schools, but of our society for years to come. Engagingly and eloquently written, it exposes the intellectual bankruptcy and human destructiveness of widely held concepts of 'ability' and offers a richly textured, practical account of how one school moved from 'failure' to OfSTED 'outstanding' by committing itself to the practicability of a morally inspiring, educationally convincing alternative.If you want to know why 'the standards agenda' must inevitably fail and what we might do instead, read this book." Professor Michael Fielding, Institute of Education, University of London, UK"This is an inspiring and reviving book. It reminds us why people come into education - to make a difference for children. To make a deep difference we have to organize education differently. It describes a school that vibrates with learning in an atmosphere of deep humanity and care. Its practices are light years away from the measuring, labelling, targeting, and testing structures that have become our recent national norm. The school as a whole community transforms people." Anne Watson, Professor of Mathematics Education, University of Oxford, UK"This book provides a grounded demonstration of the importance of educational principles, the most important of which is the understanding that each child's potential for learning is limitless. The authors describe new school and classroom practices through which learning can be transformed. Their argument has influenced government thinking on the review of the National Curriculum in England. I urge you to let it influence your thinking too!" Professor Andrew Pollard, Institute of Education, University of London, UK"This is a brilliant study of a small and very successful primary school in Hertfordshire where the teachers have rejected ideas of fixed innate ability and believe instead in the limitless potential of all young people. At a time when the Ofsted inspection process employs dubious and limited notions of 'standards' and 'achievement', it would be good to think that there could be many more schools like this one showing the way towards a new and liberating view of human development. The book deserves a really wide readership." Professor Clyde Chitty, Institute of Education, University of London, UK"This book is slim in size but hefty in significance. It tells the story of a school driven by ambition, hope and the self-confidence that comes from a profound faith in the capacity of every child to be a passionate and engaged learner. This in the face of powerful and societally dominant messages that explicitly or more insidiously tell a different and more deterministic tale: that children (and schools) are fit and proper subjects for classification, measurement and management. And there's more - the careful scholarship on which this story is based prevents this book from being merely a description of what happens when a unique constellation of propitious circumstances meets a charismatic leader: this 'other way' is open to all who will take it - but it will demand the laying of solid and value-rich foundations, the exercising of autonomy for staff and pupils, the rethinking of relationships, a focus on learning (letting performance come as a secondary gift), and the taking of collective action. It's become a cliche to say of a book that it 'Should be read by every teacher (or parent, or whoever ...).' This one, and its predecessor 'Learning without Limits' merits that injunction." Barry Hymer, Professor of Psychology in Education, Education Faculty, University of Cumbria, UK"'Creating Learning without Limits' provides a welcome tonic that can help to offset the beleaguering effects of a performativity and standards agenda that reinforces the ability based practices so pervasive in schools today. Building on the compelling pedagogy first presented in 'Learning without Limits', this inspiring book shows how an alternative school improvement agenda can produce high academic attainment and enhanced capacity to learn for everybody. A classic for our time, it should be read by all who seek approaches to teaching and learning that are free from externally imposed views of ability and potential." Professor Lani Florian, School of Education, University of Aberdeen, UK"If you share the convictions of the authors: 'That human potential is not predictable, that children's futures are unknowable, and that education has the power to enhance the lives of all', read the book! You will however need to proceed with caution; it will make some ofyou reflect on what you do and why you are doing it. This book could be the catalyst for the educational change that we are all praying for." Julie Lilly, Head Teacher, UKThis book tells the story of how one primary school community worked to build a learning environment that is inclusive, humane and enabling for everybody, a place free from the damaging effects of fixed ability thinking and practices. Drawing on compelling accounts of everyday life in the school, it describes how, in just a few years, the school (once in special measures) grew into a thriving community, with distinctive views of learning, curriculum and pedagogy, monitoring and accountability that found expression in every aspect of school life. The work of the school community was guided by the findings of a previous project, 'Learning without Limits' (Hart, Dixon, Drummond and McIntyre 2004), an empirical study of the classroom practice of individual teachers who had rejected the concept of fixed ability. 'Creating Learning without Limits' explores what becomes possible when the same ideas and principles are used creatively to guide and inspire whole school improvement. This book is not simply a celebration of the success of the school; it engages with the struggles and difficulties encountered by the staff as they set about learning to reshape pedagogy and curriculum by reference to their shared values of inclusion, social justice and human educability. It gives a detailed analysis of how the headteacher harnessed the power of collective action. The insights generated by this study have enduring relevance and applicability to people in other contexts - for staff groups craving for more equitable school improvement; for individual teachers wondering how best to foster children's learning capacity; for school leaders and teacher educators who find their values increasingly compromised.
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
"The style and language used by the authors make the book readable and therefore a book that practising teachers can actively use as a guide to improve their practice ...it is amply demonstrated that teaching can and should be an activity whose primary focus is to enhance students' learning capacity and not limit it." Journal of Inservice Education Why do some teachers insist on teaching without recourse to judgements about ability? What are the key principles on which they draw as they organize and provide for learning? What is the significance of their alternative approach for classrooms in the 21st century? This book explores ways of teaching that are free from determinist beliefs about ability. In a detailed critique of the practices of ability labelling and ability-focussed teaching, Learning without Limits examines the damage these practices can do to young people, teachers and the curriculum. Drawing on a research project at the University of Cambridge, the book features nine vivid case studies (from Year 1 to Year 11) that describe how teachers have developed alternative practices despite considerable pressure on them and on their schools and classrooms.The authors analyze these case studies and identify the key concept of transformability as a distinguishing feature of these teachers' approach. They construct a model of pedagogy based on transformability: the mind-set that children's futures as learners are not pre-determined, and that teachers can help to strengthen and ultimately transform young people's capacity to learn through the choices they make. The book shows how transformability-based teaching can play a central role in constructing an alternative improvement agenda.This book will inspire teachers, student teachers, lecturers and policy makers, as well as everyone who has a stake in how contemporary education and practice affect children's future lives and life chances.
Combining theories of neurobiology, interpersonal relationships, and intrapsychic concepts, this book explores the importance of attachment. Hart addresses children's normal development and relational disorders and presents an integrated therapeutic approach that takes attachment issues into consideration. Complex neurobiological and behavioral theory are transformed into protocols that can be easily implemented by the practicing clinician.
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