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Books > Business & Economics > Business & management > Sales & marketing
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The Marketing Book (Paperback, 7th edition)
Loot Price: R2,609
Discovery Miles 26 090
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The Marketing Book (Paperback, 7th edition)
Expected to ship within 10 - 15 working days
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The Marketing Book is everything you need to know but were afraid
to ask about marketing. Divided into 25 chapters, each written by
an expert in their field, it's a crash course in marketing theory
and practice. From planning, strategy and research through to
getting the marketing mix right, branding, promotions and even
marketing for small to medium enterprises. This classic reference
from renowned professors Michael Baker and Susan Hart was designed
for student use, especially for professionals taking their CIM
qualifications. Nevertheless, it is also invaluable for
practitioners due to its modular approach. Each chapter is set out
in a clean and concise way with plenty of diagrams and examples, so
that you don't have to dig for the information you need. Much of
this long-awaited seventh edition contains brand new chapters and a
new selection of experts to bring you bang up to date with the
latest in marketing thought. Also included are brand new content in
direct, data and digital marketing, and social marketing. If you're
a marketing student or practitioner with a question, this book
should be the first place you look.
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