Pollsters and pundits armed with the best public opinion polls failed to predict the election of Donald Trump in 2016. Is this because we no longer understand what the American public is? In A Troubled Birth, Susan Herbst argues that we need to return to earlier meanings of "public opinion" to understand our current climate. Herbst contends that the idea that there was a public-whose opinions mattered-emerged during the Great Depression, with the diffusion of radio, the devastating impact of the economic collapse on so many people, the appearance of professional pollsters, and Franklin Roosevelt's powerful rhetoric. She argues that public opinion about issues can only be seen as a messy mixture of culture, politics, and economics-in short, all the things that influence how people live. Herbst deftly pins down contours of public opinion in new ways and explores what endures and what doesn't in the extraordinarily troubled, polarized, and hyper-mediated present. Before we can ask the most important questions about public opinion in American democracy today, we must reckon yet again with the politics and culture of the 1930s.

Winner of the Doris Graber Award, American Political Science Association, 2013 Democracy is, by its very nature, often rude. But there are limits to how uncivil we should be. In the 2010 edition of Rude Democracy, Susan Herbst explored the ways we discuss public policy, how we treat each other as we do, and how we can create a more civil national culture. She used the examples of Sarah Palin and Barack Obama to illustrate her case. She also examined how young people come to form their own attitudes about civility and political argument. In a new preface for this 2020 paperback edition, the author connects her book to our current highly contentious politics and what it means for the future of democratic argument.

Public opinion is one of the most elusive and complex concepts in democratic theory, and we do not fully understand its role in the political process. "Reading Public Opinion" offers one provocative approach for understanding how public opinion fits into the empirical world of politics. In fact, Susan Herbst finds that public opinion, surprisingly, has little to do with the mass public in many instances.
Herbst draws on ideas from political science, sociology, and psychology to explore how three sets of political participants--legislative staffers, political activists, and journalists--actually evaluate and assess public opinion. She concludes that many political actors reject "the voice of the people" as uninformed and nebulous, relying instead on interest groups and the media for representations of public opinion. Her important and original book forces us to rethink our assumptions about the meaning and place of public opinion in the realm of contemporary democratic politics.

How are numbers generated by public opinion surveys used to describe the national mood? Why have they gained such widespread respect and power in American life? Do polls enhance democracy, or simply accelerate the erosion of public discourse? Quantifying the American mood through opinion polls has come to seem an unbiased means for assessing what people want. But in Numbered Voices Susan Herbst demonstrates that how public opinion is measured affects the ways that voters, legislators, and journalists conceive of it. Exploring the history of public opinion in the United States from the mid-nineteenth century to the present day, Herbst analyzes how quantitative descriptions of public opinion became so authoritative. She shows how numbers served instrumental functions, but symbolic ones as well: public opinion figures convey authority and not only neutral information. Case studies and numerous examples illustrate how and why quantitative public opinion data have been so critical during and between American elections. Herbst then addresses how the quantification of public opinion has affected contemporary politics, and its implications for the democratic process. She shows that opinion polling is attractive because of its scientific aura, but that surveys do not necessarily enhance public debate. On the contrary, Herbst argues, polling often causes us to ignore certain dimensions of public problems by narrowing the bounds of public debate. By scrutinizing the role of opinion polling in the United States, Numbered Voices forces us to ask difficult but fundamental questions about American politics - questions with important implications for the democratic process.

This book explores how a variety of historically marginalised groups create their own 'public spheres', parallel to the mainstream public arena. Since such groups have been excluded from conventional public discourse and activity, they build their own infrastructures for opinion formation and expression. The book draws upon theory in sociology, philosophy, political science, and communications in order to understand communication patterns among the politically marginal at different points in history. Three diverse historical case studies (female-operated salons of eighteenth-century Paris, the black press of the 1930s, and the creation of The Masses), and a contemporary analysis of the Libertarian Party, illuminate the experiences of those who live on the fringe of the public sphere. Through synthesis of existing scholarship, and original archival research, Politics at the Margin demonstrates the centrality of political communication to the study of social action.

This book explores how a variety of historically marginalised groups create their own 'public spheres', parallel to the mainstream public arena. Since such groups have been excluded from conventional public discourse and activity, they build their own infrastructures for opinion formation and expression. The book draws upon theory in sociology, philosophy, political science, and communications in order to understand communication patterns among the politically marginal at different points in history. Three diverse historical case studies (female-operated salons of eighteenth-century Paris, the black press of the 1930s, and the creation of The Masses), and a contemporary analysis of the Libertarian Party, illuminate the experiences of those who live on the fringe of the public sphere. Through synthesis of existing scholarship, and original archival research, Politics at the Margin demonstrates the centrality of political communication to the study of social action.

Democracy is, by its very nature, often rude. But there are limits to how uncivil we should be. In her timely and important book, "Rude Democracy, "Susan Herbst explores the ways we discuss public policy, how we treat each other as we do, and how we can create a more civil national culture.

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Herbst uses the examples of Sarah Palin and Barack Obama to illustrate her case. She scrutinizes Palin as both victim and perpetrator of incivility, including close analysis of her speeches on the 2008 campaign trail, the tone at her rallies, and her interactions with her audience. aaTurning to Barack Obama, Herbst argues that a key 2009 speech reveals much about his own perspective on American civility as it pertains to contentious issues such as abortion, and notes, too, what the controversy surrounding the speech reveals about the nature of public opinion in the United States. She also dissects PalinOCOs and ObamaOCOs roles in the 2009 health care debate. aaFinally, in a fascinating chapter, Herbst examines how young people come to form their own attitudes about civility and political argument.

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In "Rude Democracy, Susan "Herbst insists that Americans need to recognize the bad tendencies and habits we have developed, use new media for more effective debate, and develop a tougher and more strategic political skin.a She urges us to boost both the intelligence and productivity of our debates, noting that the effort demands a commitment to the nature of argument itself. "Rude Democracy "outlines a plan for moving forward and creating a more civil climate for American politics.

Pollsters and pundits armed with the best public opinion polls failed to predict the election of Donald Trump in 2016. Is this because we no longer understand what the American public is? In A Troubled Birth, Susan Herbst argues that we need to return to earlier meanings of "public opinion" to understand our current climate. Herbst contends that the idea that there was a public-whose opinions mattered-emerged during the Great Depression, with the diffusion of radio, the devastating impact of the economic collapse on so many people, the appearance of professional pollsters, and Franklin Roosevelt's powerful rhetoric. She argues that public opinion about issues can only be seen as a messy mixture of culture, politics, and economics-in short, all the things that influence how people live. Herbst deftly pins down contours of public opinion in new ways and explores what endures and what doesn't in the extraordinarily troubled, polarized, and hyper-mediated present. Before we can ask the most important questions about public opinion in American democracy today, we must reckon yet again with the politics and culture of the 1930s.

The 2008 presidential election provided a "perfect storm" for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect -- in which white voters misrepresent their intentions of voting for or against a black candidate -- skewed predictions, and aggressive voter registration and mobilization campaigns by Barack Obama combined to challenge conventional understandings about how to measure and report public preferences. In the wake of these significant changes, Political Polling in the Digital Age, edited by Kirby Goidel, offers timely and insightful interpretations of the impact these trends will have on polling.

In this groundbreaking collection, contributors place recent developments in public-opinion polling into a broader historical context, examine how to construct accurate meanings from public-opinion surveys, and analyze the future of public-opinion polling. Notable contributors include Mark Blumenthal, editor and publisher of Pollster.com; Anna Greenberg, a leading Democratic pollster; and Scott Keeter, director of survey research for the Pew Research Center.

In an era of increasingly personalized and interactive communications, accurate political polling is more difficult and also more important. Political Polling in the Digital Age presents fresh perspectives and relevant tactics that demystify the variable world of opinion taking.