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Showing 1 - 9 of 9 matches in All Departments

Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession (Hardcover): Margarida M.... Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession (Hardcover)
Margarida M. Pinheiro, Ana Estima, Susana Marques
R4,967 Discovery Miles 49 670 Ships in 12 - 17 working days

Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. Featuring coverage on a broad range of topics such as business schools, marketing curricula, and professional development, this publication is ideally designed for researchers, business students, marketers, managers, academicians, and employers seeking current research on market expectations and students' future roles within this discipline.

Knowledge, Learning and Innovation - Research Insights on Cross-Sector Collaborations (Hardcover, 1st ed. 2018): Vanessa... Knowledge, Learning and Innovation - Research Insights on Cross-Sector Collaborations (Hardcover, 1st ed. 2018)
Vanessa Ratten, Vitor Braga, Carla Susana Marques
R3,297 Discovery Miles 32 970 Ships in 12 - 17 working days

This book places knowledge, learning and innovation at the heart of cross-sector collaborations. Collaboration for innovation is a topic that has attracted widespread interest from academics, business strategists and government officials. To date the collaborations have focused on the performance management process and more specifically on how to encourage collaboration. However, businesses across the world are realizing that for cross-sector collaboration to be successful, it is necessary for firms to share knowledge and innovation through a process of learning. The book contributes to this by providing fresh insights into ways to stimulate cross-sector collaboration. It presents diverse methods and approaches to unify the dimensions of knowledge, learning and innovation and discusses how collaboration can be created, sustained, and expanded.

Sustainable Entrepreneurship - The Role of Collaboration in the Global Economy (Hardcover, 1st ed. 2019): Vanessa Ratten, Paul... Sustainable Entrepreneurship - The Role of Collaboration in the Global Economy (Hardcover, 1st ed. 2019)
Vanessa Ratten, Paul Jones, Vitor Braga, Carla Susana Marques
R3,937 Discovery Miles 39 370 Ships in 12 - 17 working days

Sustainable entrepreneurship focuses on how the environment is embedded within business practices. This book examines collaboration strategies and initiatives for sustainable entrepreneurs with a wide variety of partners, and demonstrates how they can be used to increase overall performance and achieve global competitiveness. Based on the latest empirical evidence from emerging economies, the book's respective chapters address sustainability issues in connection with knowledge creation and learning, outsourcing, and the roles of universities, consultants, and the public sector.

Subsistence Entrepreneurship - The Interplay of Collaborative Innovation, Sustainability and Social Goals (Hardcover, 1st ed.... Subsistence Entrepreneurship - The Interplay of Collaborative Innovation, Sustainability and Social Goals (Hardcover, 1st ed. 2019)
Vanessa Ratten, Paul Jones, Vitor Braga, Carla Susana Marques
R3,943 Discovery Miles 39 430 Ships in 12 - 17 working days

This book focuses on the role of subsistence entrepreneurs in creating social and sustainable business opportunities on the global marketplace. Subsistence entrepreneurs use scarce resources to create new business opportunities, often in developing or emerging economies. In addition, subsistence entrepreneurship is increasingly being used as a way to facilitate market entry for small and medium-sized business enterprises that focus on collaborative innovation. The interdisciplinary contributions gathered here will expand readers' understanding of the nature and characteristics of subsistence entrepreneurs, as well as the challenges they face. The central connection between subsistence, sustainability and social entrepreneurship is also explored.

Economics and Management of Geotourism (Hardcover, 1st ed. 2022): Vitor Braga, Antonio Duarte, Carla Susana Marques Economics and Management of Geotourism (Hardcover, 1st ed. 2022)
Vitor Braga, Antonio Duarte, Carla Susana Marques
R3,931 Discovery Miles 39 310 Ships in 12 - 17 working days

This book covers all aspects of the economics and management of geotourism, an increasingly important sector of nature tourism that focuses on the geology and landscape of different territories, providing a pleasurable and educational tourist experience. Geotourism is a sustainable form of tourism that has the potential to deliver significant benefits to host communities. To date, however, geotourism has been examined primarily from the natural sciences perspective, to the detriment of issues related to local social and economic impacts, inter-organizational collaboration, tourist responses, and community participation. This book therefore fills a major gap in the literature. While a key focus is the impacts of geotourism on economic and social development processes and the quality of life of local populations, detailed attention is also devoted to topics such as geopark and geosystem management, innovative and entrepreneurial strategies in geotourism, and territorial marketing. In addition, readers will gain a clear understanding of the extent to which the opportunities and challenges facing geotourism reflect current trends in the tourist industry as a whole.

Knowledge, Learning and Innovation - Research Insights on Cross-Sector Collaborations (Paperback, Softcover reprint of the... Knowledge, Learning and Innovation - Research Insights on Cross-Sector Collaborations (Paperback, Softcover reprint of the original 1st ed. 2018)
Vanessa Ratten, Vitor Braga, Carla Susana Marques
R3,391 Discovery Miles 33 910 Ships in 10 - 15 working days

This book places knowledge, learning and innovation at the heart of cross-sector collaborations. Collaboration for innovation is a topic that has attracted widespread interest from academics, business strategists and government officials. To date the collaborations have focused on the performance management process and more specifically on how to encourage collaboration. However, businesses across the world are realizing that for cross-sector collaboration to be successful, it is necessary for firms to share knowledge and innovation through a process of learning. The book contributes to this by providing fresh insights into ways to stimulate cross-sector collaboration. It presents diverse methods and approaches to unify the dimensions of knowledge, learning and innovation and discusses how collaboration can be created, sustained, and expanded.

Economics and Management of Geotourism (Paperback, 1st ed. 2022): Vitor Braga, Antonio Duarte, Carla Susana Marques Economics and Management of Geotourism (Paperback, 1st ed. 2022)
Vitor Braga, Antonio Duarte, Carla Susana Marques
R4,183 Discovery Miles 41 830 Ships in 10 - 15 working days

This book covers all aspects of the economics and management of geotourism, an increasingly important sector of nature tourism that focuses on the geology and landscape of different territories, providing a pleasurable and educational tourist experience. Geotourism is a sustainable form of tourism that has the potential to deliver significant benefits to host communities. To date, however, geotourism has been examined primarily from the natural sciences perspective, to the detriment of issues related to local social and economic impacts, inter-organizational collaboration, tourist responses, and community participation. This book therefore fills a major gap in the literature. While a key focus is the impacts of geotourism on economic and social development processes and the quality of life of local populations, detailed attention is also devoted to topics such as geopark and geosystem management, innovative and entrepreneurial strategies in geotourism, and territorial marketing. In addition, readers will gain a clear understanding of the extent to which the opportunities and challenges facing geotourism reflect current trends in the tourist industry as a whole.

Sustainable Entrepreneurship - The Role of Collaboration in the Global Economy (Paperback, 1st ed. 2019): Vanessa Ratten, Paul... Sustainable Entrepreneurship - The Role of Collaboration in the Global Economy (Paperback, 1st ed. 2019)
Vanessa Ratten, Paul Jones, Vitor Braga, Carla Susana Marques
R3,988 Discovery Miles 39 880 Ships in 10 - 15 working days

Sustainable entrepreneurship focuses on how the environment is embedded within business practices. This book examines collaboration strategies and initiatives for sustainable entrepreneurs with a wide variety of partners, and demonstrates how they can be used to increase overall performance and achieve global competitiveness. Based on the latest empirical evidence from emerging economies, the book's respective chapters address sustainability issues in connection with knowledge creation and learning, outsourcing, and the roles of universities, consultants, and the public sector.

Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession (Paperback): Margarida M.... Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession (Paperback)
Margarida M. Pinheiro, Ana Estima, Susana Marques
R3,834 Discovery Miles 38 340 Ships in 10 - 15 working days

Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. Featuring coverage on a broad range of topics such as business schools, marketing curricula, and professional development, this publication is ideally designed for researchers, business students, marketers, managers, academicians, and employers seeking current research on market expectations and students' future roles within this discipline.

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