Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession (Hardcover)

Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. Featuring coverage on a broad range of topics such as business schools, marketing curricula, and professional development, this publication is ideally designed for researchers, business students, marketers, managers, academicians, and employers seeking current research on market expectations and students' future roles within this discipline.

General

Imprint:	IGI Global
Country of origin:	United States
Release date:	October 2018
Editors:	Margarida M. Pinheiro • Ana Estima • Susana Marques
Dimensions:	254 x 178mm (L x W)
Format:	Hardcover
Pages:	252
ISBN-13:	978-1-5225-6295-5
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Management of specific areas > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-5225-6295-8
Barcode:	9781522562955

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