Within management thinking, behaviors have become repetitive, and organizational performance is stagnant or declining. We need to engage with each other as individuals. The author proposes new ways of harnessing people's storytelling instincts and capabilities to create a new medium of professional communication and collaboration.

Within management thinking, behaviours have become repetitive, and organizational performance is stagnant or declining. We need to engage with each other as individuals. The author proposes new ways of harnessing people's storytelling instincts and capabilities to create a new medium of professional communication and collaboration.