For the Accounts You Can't Afford to Lose: The Strategies that Will Keep Your Customers Coming Back Whether your company has $50,000 or $5 million in sales, chances are that at least half of your revenue comes from a few crucial accounts. What does it take to keep them going strong? The authors of The New Strategic Selling and The New Conceptual Selling present a hard-hitting, no-nonsense book of techniques to improve your most important business relationships. Updated with recent examples of actual success stories, this new edition explores how online click speeds have resulted in highly sophisticated customers who expect all services to be done in "real time." Discover: * The Long View: Studying and really understanding your company-and your customer's business-can mean years of selling success * "Lamp" Strategies: Activate a Large Account Management Process strategy to turn your best customers into permanent "external assets" * Trends and Market Forces: Constantly identify and reappraise the conditions that can make your services more crucial than ever * Channels of Communication: The right contacts and communication lines will help you make key changes-before it's too late!

Two years before the action in Lone Survivor, a Green Berets A Team conducted a very different, successful mission in Afghanistan's notorious Pech Valley. Led by Captain Ronald Fry, the Hammerhead Six mission applied the principles of unconventional warfare to "win hearts and minds" and fight against the terrorist insurgency. In 2003, the Special Forces soldiers entered an area later called "the most dangerous place in Afghanistan." Here, where the line between civilians and armed zealots was indistinct, they illustrated the Afghan proverb: "I destroy my enemy by making him my friend." Fry recounts how they were seen as welcome guests rather than invaders. Soon after their deployment ended, the Pech Valley reverted to turmoil. Their success was never replicated. Hammerhead Six finally reveals how cultural respect, hard work (and the occasional machine-gun burst) were more than a match for the Taliban and Al Qaeda.

Two years before the action in Lone Survivor, a Green Berets A Team conducted a very different, successful mission in Afghanistan's notorious Pech Valley. Led by Captain Ronald Fry, the Hammerhead Six mission applied the principles of unconventional warfare to "win hearts and minds" and fight against the terrorist insurgency. In 2003, the Special Forces soldiers entered an area later called "the most dangerous place in Afghanistan." Here, where the line between civilians and armed zealots was indistinct, they illustrated the Afghan proverb: "I destroy my enemy by making him my friend." Fry recounts how they were seen as welcome guests rather than invaders. Soon after their deployment ended, the Pech Valley reverted to turmoil. Their success was never replicated. Hammerhead Six finally reveals how cultural respect, hard work (and the occasional machine-gun burst) were more than a match for the Taliban and Al Qaeda.

Members of military organisations, like members of other occupational folk groups, are enculturated into characteristic behaviour patterns that identify them as group members, create solidarity, and help them manage stress. Warrior Ways is one of the first book-length explorations of military folklife, focusing on the lore of modern American warriors and illuminating the ways in which members of the armed services creatively express the complex experience of military life. In these short, lively essays, contributors to the volume -- all of whom have close personal or professional relationships with the military -- examine battlefield talismans, personal narratives, "Jody calls" (marching and running cadences), slang, homophobia and transgressive humour, music, and photography, among other cultural expressions. Highlighting the contemporary and historical importance of the military in American life, this book will be of interest to scholars and students of folklore, anthropology, sociology, and popular culture; those involved in veteran services and education; and general readers interested in military culture.

Whatever a company's sales revenue, chances are that a majority comes from a few crucial accounts. The New Successful Large Account Management, ideal for sales directors, managers and executives, shows businesses how to protect and develop those critical accounts they can't afford to lose. Based on the proven Miller Heiman Large Account Management Process, which is used successfully by some of the world's largest companies, it is crammed with examples of real success stories and proven strategies to keep customers coming back. By following the clearly defined and dynamic approach to the account planning process, readers will close more business and introduce winning sales systems into their organization.

Learn from one of the bestselling books on sales ever published, which has cemented itself as the must-read for any sales or marketing professional, written by leaders at Miller Heiman - the global lead in sales and development. Strategic Selling presented the idea of selling as a joint venture, introducing the influential concept of 'win-win' and making it one of the bestselling books on sales ever published. The response to 'win-win' was immediate and fundamentally changed sales and marketing with its rejection of manipulative tactics, in turn positioning Miller Heiman as a global leader with the most prestigious client list in the industry. Now, learn from the latest, third edition of this genuine business classic with The New Strategic Selling which confronts the rapidly changing world of B2B sales including: - Real-world examples - Strategies for confronting the competition - New content on the most common challenges and questions from the Miller Heiman workshop The New Strategic Selling remains essential reading for any sales directors, managers or executives in any type of company and industry.