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The success of any organization is largely dependent on positive
feedback and repeat business from patrons. By utilizing acquired
marketing data, business professionals can more accurately assess
practices, services, and products that their customers find
appealing. The Handbook of Research on Intelligent Techniques and
Modeling Applications in Marketing Analytics features innovative
research and implementation practices of analytics in marketing
research. Highlighting various techniques in acquiring and
deciphering marketing data, this publication is a pivotal reference
for professionals, managers, market researchers, and practitioners
interested in the observation and utilization of data on marketing
trends to promote positive business practices.
The development of business intelligence has enhanced the
visualization of data to inform and facilitate business management
and strategizing. By implementing effective data-driven techniques,
this allows for advance reporting tools to cater to
company-specific issues and challenges. The Handbook of Research on
Advanced Data Mining Techniques and Applications for Business
Intelligence is a key resource on the latest advancements in
business applications and the use of mining software solutions to
achieve optimal decision-making and risk management results.
Highlighting innovative studies on data warehousing, business
activity monitoring, and text mining, this publication is an ideal
reference source for research scholars, management faculty, and
practitioners.
The value of advertising has always been an effective way to
increase consumerism among customers. Through the use of emotional
branding, companies and organizations can now target new and old
patrons while building a strong relationship with them at the same
time, to ensure future sales. Driving Customer Appeal Through the
Use of Emotional Branding is a critical scholarly resource that
examines the responses consumers have to differing advertising
strategies, and how these reactions impact sales. Featuring
relevant topics such as multisensory experiences, customer
experience management, brand hate, and product innovation, this
publication is ideal for CEOs, business managers, academicians,
students, and researchers that are interested in discovering more
effective and efficient methods for driving business.
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The Infidel (Paperback)
Prasanta Patnaik; Translated by Tapan Kumar Panda
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R261
Discovery Miles 2 610
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Ships in 10 - 15 working days
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