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Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics (Hardcover): Anil Kumar, Manoj... Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics (Hardcover)
Anil Kumar, Manoj Kumar Dash, Shrawan Kumar Trivedi, Tapan Kumar Panda
R6,912 Discovery Miles 69 120 Ships in 18 - 22 working days

The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing. The Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.

Handbook of Research on Advanced Data Mining Techniques and Applications for Business Intelligence (Hardcover): Shrawan Kumar... Handbook of Research on Advanced Data Mining Techniques and Applications for Business Intelligence (Hardcover)
Shrawan Kumar Trivedi, Shubhamoy Dey, Anil Kumar, Tapan Kumar Panda
R6,542 Discovery Miles 65 420 Ships in 18 - 22 working days

The development of business intelligence has enhanced the visualization of data to inform and facilitate business management and strategizing. By implementing effective data-driven techniques, this allows for advance reporting tools to cater to company-specific issues and challenges. The Handbook of Research on Advanced Data Mining Techniques and Applications for Business Intelligence is a key resource on the latest advancements in business applications and the use of mining software solutions to achieve optimal decision-making and risk management results. Highlighting innovative studies on data warehousing, business activity monitoring, and text mining, this publication is an ideal reference source for research scholars, management faculty, and practitioners.

Driving Customer Appeal Through the Use of Emotional Branding (Hardcover): Ruchi Garg, Ritu Chhikara, Tapan Kumar Panda, Aarti... Driving Customer Appeal Through the Use of Emotional Branding (Hardcover)
Ruchi Garg, Ritu Chhikara, Tapan Kumar Panda, Aarti Kataria
R5,792 Discovery Miles 57 920 Ships in 18 - 22 working days

The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organizations can now target new and old patrons while building a strong relationship with them at the same time, to ensure future sales. Driving Customer Appeal Through the Use of Emotional Branding is a critical scholarly resource that examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academicians, students, and researchers that are interested in discovering more effective and efficient methods for driving business.

NMIMS Management Review - July-September 2021 (Paperback): Tapan Kumar Panda NMIMS Management Review - July-September 2021 (Paperback)
Tapan Kumar Panda
R473 Discovery Miles 4 730 Ships in 18 - 22 working days
The Infidel (Paperback): Prasanta Patnaik The Infidel (Paperback)
Prasanta Patnaik; Translated by Tapan Kumar Panda
R268 Discovery Miles 2 680 Ships in 18 - 22 working days
The Arch of Fire (Paperback): Madan Mohan Mishra The Arch of Fire (Paperback)
Madan Mohan Mishra; Translated by Tapan Kumar Panda
R379 Discovery Miles 3 790 Ships in 18 - 22 working days
NMIMS Management Review - April-June 2021 (Paperback): Tapan Kumar Panda NMIMS Management Review - April-June 2021 (Paperback)
Tapan Kumar Panda
R408 Discovery Miles 4 080 Ships in 18 - 22 working days
Autobiography of Queen Ratnaprava Devi (Paperback): Ratnaprava Devi Autobiography of Queen Ratnaprava Devi (Paperback)
Ratnaprava Devi; Translated by Tapan Kumar Panda, Julie Mishra
R440 Discovery Miles 4 400 Ships in 18 - 22 working days
Asati - The Adulteress (Paperback): Tapan Kumar Panda Asati - The Adulteress (Paperback)
Tapan Kumar Panda; Sri Prasanta Patnaik (Tra Panda)
R158 Discovery Miles 1 580 Ships in 18 - 22 working days
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