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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics (Hardcover)
Loot Price: R7,888
Discovery Miles 78 880
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Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics (Hardcover)
Series: Advances in Business Information Systems and Analytics
Expected to ship within 10 - 15 working days
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The success of any organization is largely dependent on positive
feedback and repeat business from patrons. By utilizing acquired
marketing data, business professionals can more accurately assess
practices, services, and products that their customers find
appealing. The Handbook of Research on Intelligent Techniques and
Modeling Applications in Marketing Analytics features innovative
research and implementation practices of analytics in marketing
research. Highlighting various techniques in acquiring and
deciphering marketing data, this publication is a pivotal reference
for professionals, managers, market researchers, and practitioners
interested in the observation and utilization of data on marketing
trends to promote positive business practices.
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