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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics (Hardcover) Loot Price: R7,213
Discovery Miles 72 130
Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics (Hardcover): Anil Kumar, Manoj...

Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics (Hardcover)

Anil Kumar, Manoj Kumar Dash, Shrawan Kumar Trivedi, Tapan Kumar Panda

Series: Advances in Business Information Systems and Analytics

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Loot Price R7,213 Discovery Miles 72 130 | Repayment Terms: R676 pm x 12*

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The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing. The Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.

General

Imprint: IGI Global
Country of origin: United States
Series: Advances in Business Information Systems and Analytics
Release date: October 2016
Editors: Anil Kumar • Manoj Kumar Dash • Shrawan Kumar Trivedi • Tapan Kumar Panda
Dimensions: 229 x 152 x 34mm (L x W x T)
Format: Hardcover
Pages: 401
ISBN-13: 978-1-5225-0997-4
Categories: Books > Computing & IT > Applications of computing > Computer modelling & simulation
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Business mathematics & systems > General
LSN: 1-5225-0997-6
Barcode: 9781522509974

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