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Books > Business & Economics > Business & management > Sales & marketing
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Driving Customer Appeal Through the Use of Emotional Branding (Hardcover)
Loot Price: R6,274
Discovery Miles 62 740
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Driving Customer Appeal Through the Use of Emotional Branding (Hardcover)
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Expected to ship within 12 - 17 working days
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The value of advertising has always been an effective way to
increase consumerism among customers. Through the use of emotional
branding, companies and organizations can now target new and old
patrons while building a strong relationship with them at the same
time, to ensure future sales. Driving Customer Appeal Through the
Use of Emotional Branding is a critical scholarly resource that
examines the responses consumers have to differing advertising
strategies, and how these reactions impact sales. Featuring
relevant topics such as multisensory experiences, customer
experience management, brand hate, and product innovation, this
publication is ideal for CEOs, business managers, academicians,
students, and researchers that are interested in discovering more
effective and efficient methods for driving business.
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