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Manipulating Images: World War II Mobilization of Women through
Magazine Advertising explores gendered and class-based
representations of American women in women's magazine
advertisements published during the period surrounding the Second
World War. Focusing on the interrelationships among political,
economic, and social forces in the construction of prevailing
cultural images and gender roles for women in society, the book
examines both the process of creating and the resulting content of
wartime mobilization messages found in magazine advertising aimed
at American women. The unique circumstances of the Second World War
provide a window where the continuous, but normally implicit
interactions among the social forces which construct
class-differentiated gendered expectations for women in society are
revealed, recorded, and made accessible for study. During this
period, the federal government altered the prevailing media
representations of women and women's roles in response to
widespread labor shortages stemming from the movement of male
workers into the armed forces and increased demand for military and
consumer goods. The advertising industry, business leaders, and
media representatives cooperated with the federal government in the
creation of labor mobilization and other wartime campaigns. Two
types of data are examined to assess the changing nature of the
relationships among government, business, and media and the
resulting media images and messages regarding women's roles. First,
the study explores archived government documents that illuminate
the relationships among government, business, and media as they
responded to the needs and conditions of war. Second, this book
examines advertisements published in women's magazines before,
during, and following the Second World War.
Media Bias? addresses the question: To what extent can mainstream
news media be characterized as 'conservative' or 'liberal'? The
study involves a systematic comparative analysis of the coverage
given to major domestic social issues from 1975 to 2000 by two
mainstream newsmagazines, Newsweek and Time, and two explicitly
partisan publications, the conservative National Review and the
liberal Progressive. Working from the idea that some biased
accounts of social issues can perform several positive functions
for the maintenance and vitality of political democracy, Adkins
Covert and Wasburn offer a new methodology for analyzing bias
empirically, one that is capable of producing valid and reliable
findings. They begin by defining the meaning of 'bias' and discuss
possible methods of measuring media bias empirically and
systematically. By comparing each publication's coverage on
poverty, crime, the environment, and gender-issues in which the
line between the conservative and liberal positions are clearly
delineated-the authors consider both the positive and negative
consequences of media bias and how the bias plays out within a
media-conscious democratic society.
Media Bias? addresses the question: To what extent can mainstream
news media be characterized as "conservative" or "liberal"? The
study involves a systematic comparative analysis of the coverage
given to major domestic social issues from 1975 to 2000 by two
mainstream newsmagazines, Newsweek and Time, and two explicitly
partisan publications, the conservative National Review and the
liberal Progressive. Working from the idea that some biased
accounts of social issues can perform several positive functions
for the maintenance and vitality of political democracy, Adkins
Covert and Wasburn offer a new methodology for analyzing bias
empirically, one that is capable of producing valid and reliable
findings. They begin by defining the meaning of "bias" and discuss
possible methods of measuring media bias empirically and
systematically. By comparing each publication's coverage on
poverty, crime, the environment, and gender-issues in which the
line between the conservative and liberal positions are clearly
delineated-the authors consider both the positive and negative
consequences of media bias and how the bias plays out within a
media-conscious democratic society.
This book assembles what political scientists, sociologists, and
communication analysts have learned in almost six decades of
research on political socialization (the lifelong process by which
we acquire political beliefs). It also explores how people develop
political values, attitudes, identities, and behavioral
dispositions. Of particular interest to Philo C. Wasburn and Tawnya
J. Adkins Covert is the process by which people are made into
active citizens who are politically interested, informed, partisan,
tolerant, and engaged. Finally, Wasburn and Adkins Covert identify
some suggestions for institutional change that would lead to
"better" citizenship.
This book assembles what political scientists, sociologists, and
communication analysts have learned in almost six decades of
research on political socialization (the lifelong process by which
we acquire political beliefs). It also explores how people develop
political values, attitudes, identities, and behavioral
dispositions. Of particular interest to Philo C. Wasburn and Tawnya
J. Adkins Covert is the process by which people are made into
active citizens who are politically interested, informed, partisan,
tolerant, and engaged. Finally, Wasburn and Adkins Covert identify
some suggestions for institutional change that would lead to
"better" citizenship.
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