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Manipulating Images - World War II Mobilization of Women through Magazine Advertising (Paperback)
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Manipulating Images - World War II Mobilization of Women through Magazine Advertising (Paperback)
Series: Lexington Studies in Political Communication
Expected to ship within 12 - 17 working days
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Manipulating Images: World War II Mobilization of Women through
Magazine Advertising explores gendered and class-based
representations of American women in women's magazine
advertisements published during the period surrounding the Second
World War. Focusing on the interrelationships among political,
economic, and social forces in the construction of prevailing
cultural images and gender roles for women in society, the book
examines both the process of creating and the resulting content of
wartime mobilization messages found in magazine advertising aimed
at American women. The unique circumstances of the Second World War
provide a window where the continuous, but normally implicit
interactions among the social forces which construct
class-differentiated gendered expectations for women in society are
revealed, recorded, and made accessible for study. During this
period, the federal government altered the prevailing media
representations of women and women's roles in response to
widespread labor shortages stemming from the movement of male
workers into the armed forces and increased demand for military and
consumer goods. The advertising industry, business leaders, and
media representatives cooperated with the federal government in the
creation of labor mobilization and other wartime campaigns. Two
types of data are examined to assess the changing nature of the
relationships among government, business, and media and the
resulting media images and messages regarding women's roles. First,
the study explores archived government documents that illuminate
the relationships among government, business, and media as they
responded to the needs and conditions of war. Second, this book
examines advertisements published in women's magazines before,
during, and following the Second World War.
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