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Showing 1 - 9 of 9 matches in All Departments

Advertising and Democracy in the Mass Age (Hardcover): Terence H. Qualter Advertising and Democracy in the Mass Age (Hardcover)
Terence H. Qualter
R3,169 Discovery Miles 31 690 Ships in 12 - 17 working days

The author examines the relationships between the social problems of the mass age, developments in late 20th century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy.;The changing structure of capitalism, where production so easily outstrips consumption, demands that an increasing share of resources be absorbed, not in the creation of new wealth, but in supporting the marketing process. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould. The consequences, examined here, have on the whole been unfortunate, although not actually fatal. The institutional arrangements of modern liberal democracy and the selling of images demean democracy and obstruct the realizations of its own ideals.

Opinion Control in the Democracies (Hardcover): Terence H. Qualter Opinion Control in the Democracies (Hardcover)
Terence H. Qualter
R3,181 Discovery Miles 31 810 Ships in 12 - 17 working days
Advertising and Democracy in the Mass Age (Paperback, 1st ed. 1991): Terence H. Qualter Advertising and Democracy in the Mass Age (Paperback, 1st ed. 1991)
Terence H. Qualter
R1,229 Discovery Miles 12 290 Out of stock

This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.

Opinion Control in the Democracies (Paperback, 1st ed. 1985): Terence H. Qualter Opinion Control in the Democracies (Paperback, 1st ed. 1985)
Terence H. Qualter
R2,826 Discovery Miles 28 260 Out of stock
Graham Wallas and the Great Society (Paperback, 1st ed. 1980): Terence H. Qualter Graham Wallas and the Great Society (Paperback, 1st ed. 1980)
Terence H. Qualter
R1,459 Discovery Miles 14 590 Out of stock
Propaganda and Psychological Warfare (Hardcover): Terence H. Qualter Propaganda and Psychological Warfare (Hardcover)
Terence H. Qualter
R893 Discovery Miles 8 930 Out of stock
Propaganda and Psychological Warfare (Paperback): Terence H. Qualter Propaganda and Psychological Warfare (Paperback)
Terence H. Qualter
R545 Discovery Miles 5 450 Out of stock
Propaganda And Psychological Warfare (Paperback): Terence H. Qualter Propaganda And Psychological Warfare (Paperback)
Terence H. Qualter
R759 Discovery Miles 7 590 Out of stock
Propaganda And Psychological Warfare (Hardcover): Terence H. Qualter Propaganda And Psychological Warfare (Hardcover)
Terence H. Qualter
R1,098 Discovery Miles 10 980 Out of stock
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