Metaphors in audiovisual media receive increasing attention from film and communication studies as well as from linguistics and multimodal metaphor research. The specific media character of film, and thus of cinematic metaphor, remains, however, largely ignored. Audiovisual images are all too frequently understood as iconic representations and material carriers of information. Cinematic Metaphor proposes an alternative: starting from film images as affective experience of movement-images, it replaces the cognitive idea of viewers as information-processing machines, and heals the break with rhetoric established by conceptual metaphor theory. Subscribing to a phenomenological concept of embodiment, a shared vantage point for metaphorical meaning-making in film-viewing and face-to-face interaction is developed. The book offers a critique of cognitive film and metaphor theories and a theory of cinematic metaphor as performative action of meaning-making, grounded in the dynamics of viewers' embodied experiences with a film. Fine-grained case studies ranging from Hollywood to German feature film and TV news, from tango lesson to electoral campaign commercial, illustrate the framework's application to media and multimodality analysis.

Over centuries, scholars have explored how metaphor contributes to thought, language, culture. This collection of essays reflects on Muller, Kappelhoff, and colleagues' transdisciplinary (film studies and linguistics) approach formulated in "Cinematic Metaphor: Experience - Affectivity - Temporality". The key concept of cinematic metaphor opens up reflections on metaphor as a form of embodied meaning-making in human life across disciplines. The book documents collaborative work, reflecting intense, sometimes controversial, discussions across disciplinary boundaries. In this edited volume, renowned authors explore how exposure to the framework of Cinematic Metaphor inspires their views of metaphor in film and of metaphor theory and analysis more generally. Contributions include explorations from the point of view of applied linguistics (Lynne Cameron), cognitive linguistics (Alan Cienki), media studies (Kathrin Fahlenbrach), media history (Michael Wedel), philosophy (Anne Eusterschulte), and psychology (Raymond W. Gibbs, Jr.).

Over centuries, scholars have explored how metaphor contributes to thought, language, culture. This collection of essays reflects on Muller, Kappelhoff, and colleagues' transdisciplinary (film studies and linguistics) approach formulated in "Cinematic Metaphor: Experience - Affectivity - Temporality". The key concept of cinematic metaphor opens up reflections on metaphor as a form of embodied meaning-making in human life across disciplines. The book documents collaborative work, reflecting intense, sometimes controversial, discussions across disciplinary boundaries. In this edited volume, renowned authors explore how exposure to the framework of Cinematic Metaphor inspires their views of metaphor in film and of metaphor theory and analysis more generally. Contributions include explorations from the point of view of applied linguistics (Lynne Cameron), cognitive linguistics (Alan Cienki), media studies (Kathrin Fahlenbrach), media history (Michael Wedel), philosophy (Anne Eusterschulte), and psychology (Raymond W. Gibbs, Jr.).

Metaphors in audiovisual media receive increasing attention from film and communication studies as well as from linguistics and multimodal metaphor research. The specific media character of film, and thus of cinematic metaphor, remains, however, largely ignored. Audiovisual images are all too frequently understood as iconic representations and material carriers of information. Cinematic Metaphor proposes an alternative: starting from film images as affective experience of movement-images, it replaces the cognitive idea of viewers as information-processing machines, and heals the break with rhetoric established by conceptual metaphor theory. Subscribing to a phenomenological concept of embodiment, a shared vantage point for metaphorical meaning-making in film-viewing and face-to-face interaction is developed. The book offers a critique of cognitive film and metaphor theories and a theory of cinematic metaphor as performative action of meaning-making, grounded in the dynamics of viewers' embodied experiences with a film. Fine-grained case studies ranging from Hollywood to German feature film and TV news, from tango lesson to electoral campaign commercial, illustrate the framework's application to media and multimodality analysis.

Diplomarbeit aus dem Jahr 1995 im Fachbereich BWL - Rechnungswesen, Bilanzierung, Steuern, Note: 1,3, Universitat Mannheim (Wirtschaftswissenschaften), Veranstaltung: ABWL und Internationales Management, Prof. Dr. Manfred Perlitz, Sprache: Deutsch, Abstract: Inhaltsangabe: Inhaltsverzeichnis: Inhaltsverzeichnis: AbkurzungsverzeichnisIII AbbildungsverzeichnisV 1.Einleitung1 1.1Problemstellung und Zielsetzung1 1.2Bedeutung und Risiken von FuE3 1.2Systematisierung der FuE-Tatigkeiten4 2.Anforderungen an die FuE-Kostenverrechnung9 2.1Zweistufiger Kalkulationsprozess9 2.2Berucksichtigung zeitverzogerter Input-Output-Beziehungen12 2.3Variantenspezifische Kostenerfassung14 2.4Anteilsspezifische Kostenerfassung15 3.Projektorientierte Kostenrechnung im FuE-Bereich16 3.1Der FuE-Planungsprozess16 3.2FuE-Projektkostenplanung und -steuerung durch eine traditionelle Kostenrechnung19 3.2.1Ablauf der FuE-Projektrechnung19 3.2.1.1Kostenartenrechnung19 3.2.1.2Kostenstellenrechnung22 3.2.1.3Kostentragerrechnung23 3.2.2Wirtschaftlichkeitskontrolle28 3.2.2.1Zielsetzung28 3.2.2.2Abweichungsanalyse29 3.2.3Vollkostenansatz versus Teilkostenansatz32 3.2.4Beurteilung der traditionellen Kostenrechnung im FuE-Bereich33 3.3FuE-Projektkostenplanung und -steuerung durch eine Prozesskostenrechnung34 3.3.1Bestimmung der Prozesse und Prozessgrossen34 3.3.2Prozessorientierte Kalkulation39 3.3.3Wirtschaftlichkeitskontrolle44 3.3.4Beurteilung der Prozesskostenrechnung im FuE-Bereich45 3.3.5FuE-Kostenanteilsverrechnung durch eine Erfahrungsdatenbank46 4.Produktorientierte Kostenrechnung im FuE-Bereich48 4.1FuE-Produktkalkulation48 4.1.1Periodenbezogene Zurechnung49 4.1.2Erzeugnisbezogene Zurechnung51 4.1.2.1Verrechnung uber eine Aktivierung von FuE-Kosten52 4.1.2.2Verrechnung mit Hilfe von Prozesskosteninformationen54 4.2Lebenszyklusorientierte FuE-Ergebnisrechnung58 5.Schlussbetrachtung und Ausblick62 LiteraturverzeichnisVI Ehrenwortliche ErklarungXV Bei Interesse senden wir Ihnen gerne kostenlos und u