Cinematic Metaphor - Experience - Affectivity - Temporality (Hardcover)

Metaphors in audiovisual media receive increasing attention from film and communication studies as well as from linguistics and multimodal metaphor research. The specific media character of film, and thus of cinematic metaphor, remains, however, largely ignored. Audiovisual images are all too frequently understood as iconic representations and material carriers of information. Cinematic Metaphor proposes an alternative: starting from film images as affective experience of movement-images, it replaces the cognitive idea of viewers as information-processing machines, and heals the break with rhetoric established by conceptual metaphor theory. Subscribing to a phenomenological concept of embodiment, a shared vantage point for metaphorical meaning-making in film-viewing and face-to-face interaction is developed. The book offers a critique of cognitive film and metaphor theories and a theory of cinematic metaphor as performative action of meaning-making, grounded in the dynamics of viewers' embodied experiences with a film. Fine-grained case studies ranging from Hollywood to German feature film and TV news, from tango lesson to electoral campaign commercial, illustrate the framework's application to media and multimodality analysis.

General

Imprint:	De Gruyter
Country of origin:	Germany
Series:	Cinepoetics - English edition
Release date:	October 2018
First published:	2018
Authors:	Cornelia Muller • Hermann Kappelhoff
Contributors:	Sarah Greifenstein • Dorothea Horst • Thomas Scherer • Christina Schmitt
Dimensions:	230 x 155 x 20mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	296
ISBN-13:	978-3-11-057959-8
Categories:	Books > Language & Literature > Language & linguistics > General Books > Arts & Architecture > Performing arts > Films, cinema > Film theory & criticism Books > Arts & Architecture > History of art / art & design styles > From 1900 > Art styles, 1960 - > Electronic & video art Promotions
LSN:	3-11-057959-6
Barcode:	9783110579598

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