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Books > Arts & Architecture > History of art / art & design styles > From 1900 > Art styles, 1960 - > Electronic & video art
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Cinematic Metaphor - Experience - Affectivity - Temporality (Paperback)
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Cinematic Metaphor - Experience - Affectivity - Temporality (Paperback)
Series: Cinepoetics - English edition
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Metaphors in audiovisual media receive increasing attention from
film and communication studies as well as from linguistics and
multimodal metaphor research. The specific media character of film,
and thus of cinematic metaphor, remains, however, largely ignored.
Audiovisual images are all too frequently understood as iconic
representations and material carriers of information. Cinematic
Metaphor proposes an alternative: starting from film images as
affective experience of movement-images, it replaces the cognitive
idea of viewers as information-processing machines, and heals the
break with rhetoric established by conceptual metaphor theory.
Subscribing to a phenomenological concept of embodiment, a shared
vantage point for metaphorical meaning-making in film-viewing and
face-to-face interaction is developed. The book offers a critique
of cognitive film and metaphor theories and a theory of cinematic
metaphor as performative action of meaning-making, grounded in the
dynamics of viewers' embodied experiences with a film. Fine-grained
case studies ranging from Hollywood to German feature film and TV
news, from tango lesson to electoral campaign commercial,
illustrate the framework's application to media and multimodality
analysis.
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