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This edited volume explores media management as engaged
scholarship, building a bridge between theory and practice and
discussing research collaboration between academia, policymakers
and the media industry. In addition to advancing the scholarly
discipline, it also questions, investigates and discusses the
practical value of the research undertaken, showing how media
management research can provide actionable, practice-relevant
knowledge to decision makers throughout the media industry. The
volume is broken into two parts: a section reflecting on the need
for collaboration between research and practice, and a section
overviewing specific projects that aim to deliver administrative
value to stakeholders. The international research projects
presented here span topics such as digital transformation, business
models in news and digital journalism, media entrepreneurship and
start-ups, ad-blocking, location-based services, audiovisual
consumption preferences, the sustainability of small television
markets, co-located and clustered industries and digital privacy.
Incorporating under-used methodological approaches, such as action
research and ethnography, Media Management Matters brings
suggestions for how scholarship might be promoted outside academia.
Simply put, this book aims to demonstrate why media management
matters. Featuring an international roster of contributors, this
collection is essential reading for scholars and practitioners of
media management, business and policy.
This edited volume explores media management as engaged
scholarship, building a bridge between theory and practice and
discussing research collaboration between academia, policymakers
and the media industry. In addition to advancing the scholarly
discipline, it also questions, investigates and discusses the
practical value of the research undertaken, showing how media
management research can provide actionable, practice-relevant
knowledge to decision makers throughout the media industry. The
volume is broken into two parts: a section reflecting on the need
for collaboration between research and practice, and a section
overviewing specific projects that aim to deliver administrative
value to stakeholders. The international research projects
presented here span topics such as digital transformation, business
models in news and digital journalism, media entrepreneurship and
start-ups, ad-blocking, location-based services, audiovisual
consumption preferences, the sustainability of small television
markets, co-located and clustered industries and digital privacy.
Incorporating under-used methodological approaches, such as action
research and ethnography, Media Management Matters brings
suggestions for how scholarship might be promoted outside academia.
Simply put, this book aims to demonstrate why media management
matters. Featuring an international roster of contributors, this
collection is essential reading for scholars and practitioners of
media management, business and policy.
This book seeks to investigate 'platform power' in the
multi-platform era and unravels the evolution of power structures
in the TV industry as a result of platformisation. Multiple TV
platforms and modes of distribution are competing-not necessarily
in a zero-sum game-to control the market. In the volume, the
contributors work to extend established 'platform theory' to the TV
industry, which has become increasingly organised as a platform
economy. The book helps to understand how platform power arises in
the industry, how it destabilises international relations, and how
it is used in the global media value chain. Platform Power and
Policy in Transforming Television Markets contributes to the
growing field of media industry studies, and draws on scholarly
work in communication, political economy and public policy whilst
providing a deeper insight into the transformation of the TV
industry from an economic, political and consumer level. Avoiding a
merely legal analysis from a technology-driven perspective, the
book provides a critical analysis of the dominant modes of power
within the evolving structures of the global TV value chain.
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