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 A Silicon Valley icon - and inventor of the iPod and iPhone - dispenses valuable tips and life lessons for entrepreneurs at any stage in their careers. Tony Fadell has spent the last three decades making things and founding companies that have profoundly changed millions of lives. After leading the team that created the iPod and iPhone, products that saved a struggling Apple, Tony founded Nest Labs and revolutionised household electronics. He has worked with everyone from Steve Jobs to Larry Page, advised companies from Impossible Foods to Diamond Foundry, built products that have literally shaped the modern world, and learned a lot of things about business, innovation and solving all manner of problems. In BUILD, Tony shares stories and valuable lessons from his career, offering advice and solutions for your toughest moments. For anyone striving to grow in their career, start-up founders and start-up dreamers, leaders of businesses big and small, this book will show you how to navigate challenges and take that next big leap. 
 THE NEW YORK TIMES BESTSELLER. An unorthodox guide to making things worth making, from 'the father of the iPod and iPhone' and the creator of Nest. Everyone deserves a mentor. For every career crisis, every fork in the road, you need someone to talk to. Someone who's been there before, who knows exactly how wobbly and conflicted you feel, who can give it to you straight: Here's how to think about choosing a job. Here's how to be a better manager. Here's how to approach design. Here's how to start a company. Here's how to run it. Tony Fadell learned all these lessons the hard way. He spent the first 10 years of his career in Silicon Valley failing spectacularly, and the next 20 building some of the most impactful devices in history - the iPod, iPhone, and Nest Learning Thermostat. He has enough stories and advice about leadership, design, startups, mentorship, decision making, devastating screwups, and unbelievable success to fill an encyclopedia. So that's what this book is. An advice encyclopedia. A mentor in a box. But Tony's doesn't follow the standard Silicon Valley credo that you have to radically reinvent everything you do. His advice is unorthodox because it's old school. Because it's based on human nature, not gimmicks. Tony keeps things simple: he just tells you what works. He gives you exactly what you need to make things worth making. PRAISE FOR BUILD 'This is the most fun - and the most fascinating - memoir of curiosity and invention that I've ever read.' Malcolm Gladwell, Host of the Revisionist History podcast. Author of Outliers and Talking to Strangers. 'Whether you're looking to build a great product, a creative team, a strong culture, or a meaningful career, Tony's guidance will get you thinking and rethinking.' Adam Grant, Author of Think Again & Host of the TED podcast WorkLife 
 
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