The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject.

The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject.

I really shouldn't be here. The persistence with which the enemies of my country in two world wars tried to eliminate my four grandparents and two parents was astonishing. It was only my forbears' resilience, bravery and determination to survive that meant I could exist at all. As I am clearly am here, I believe I owe it to these forbears, these remarkable people, that they are remembered. Celebrated. If there are lessons to be learned from their lives, they must be self-evident: I am no preacher, but a family historian and writer. My grandfather Ernest Briggs fought on the Somme in World War 1 and was an ARP warden in Manchester during World War 2. He was no stranger to war. In 1928, Ernest and three companions toured the battlefields of France and Belgium, and this book is their account of that tour, with photographs taken at the time. My wife and I undertook a similar journey in 1995 in their memory, with additional photographs. The contrast between the two tours could not be more stark. Our account is published in a separate book: "Ernest Briggs & The Great War: Part 3." The electronic version of this book was published in four parts due to size limitations; this printed book covers Parts 1 and 2, and much of Part 4, so even if you have bought any of the e-books, you might like to have this printed version as well. During the compiling of this book, which has taken 15 years, I have been constantly reminded of what we owe to Ernest Briggs's generation, and of the freedoms we enjoy today. And how, but for chance's strange arithmetic, I really shouldn't be here. Net proceeds from this book will go to the Royal British Legion and the Commonwealth War Graves Commission. Net proceeds from all my wide range of books go to charity, so you may find something else to interest you by entering my name in the Amazon search box, and help some good causes at the same time.

Tony Holkham's books range from business writing and private writing tuition to consumer advice; from the countryside to spring-cleaning; from World War 1 to fiction, verse and real-life drama. Something for everyone A book about spring-cleaning? Certainly. In the early 20th century, and before, it was common for householders to compile notebooks of household hints and tips. These would have been obtained from newspapers, magazine, product labels or passed down by word of mouth. This little book is typical of the period, and fascinating in its contents. Many of the entries are recognisable, but many ingredients mentioned are no longer obtainable - and in some cases, quite rightly so. The author Tony Holkham is related to the original writer of the book, though he is not quite sure how All he knows is that it is a book worth sharing; many such household compendia will have been assigned to the bin, especially with the arrival of the all-knowing internet and the extinction of the phenomenon known as "spring-cleaning." The Briggs Book gives a little insight into the lives of ordinary people around 100 years ago: how hard they must have worked in the home, and how difficult it was to obtain information to solve a variety of problems, many of which are still irritations today.