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Label Writing and Planning - A Guide to Good Customer Communication (Paperback, Softcover reprint of the original 1st ed. 1995) Loot Price: R2,637
Discovery Miles 26 370
Repayment Terms: R247 pm x 12*
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Label Writing and Planning - A Guide to Good Customer Communication (Paperback, Softcover reprint of the original 1st ed....

Label Writing and Planning - A Guide to Good Customer Communication (Paperback, Softcover reprint of the original 1st ed. 1995)

Tony Holkham

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Loot Price R2,637 Discovery Miles 26 370 | Repayment Terms: R247 pm x 12*

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The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject.

General

Imprint: Springer-Verlag New York
Country of origin: United States
Release date: September 2011
First published: 1995
Authors: Tony Holkham
Dimensions: 235 x 155 x 13mm (L x W x T)
Format: Paperback
Pages: 220
Edition: Softcover reprint of the original 1st ed. 1995
ISBN-13: 978-1-4612-8523-6
Categories: Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Industrial chemistry > Food & beverage technology > General
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LSN: 1-4612-8523-2
Barcode: 9781461285236

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