The label on your product is the most important document you
produce. Ask any customer; it is often the only communication they
have with you. This book is about getting your labeling and product
information right, and that is more important than getting
customers to buy your products. It is about ensuring that they buy
them again, and again. Written primarily for the fast moving
consumer goods industries such as food, chemicals, cosmetics and
health, this book is also essential reading for anyone involved in
label writing and design, or product information in any context.
Tony Holkham is a consultant providing expertise to a range of
industries. He has written in-house labeling manuals, published
articles and runs training courses on the subject.
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