The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

Narratives of Storytelling Across Cultures demonstrates how meaning found within interpersonal communication is not universal across all cultures. Miscommunication can occur when the foundations of cultural meaning within stories, as told socially and within media, vary among different cultures. Positioned within the communication and media field, this book connects issues of societal tension and political battles to media portrayals, social communication events, and power dynamics that result when people with different meanings systems attempt to negotiate "truth" among their competing narratives. After establishing the theoretical foundation of the book, contributors provide specific case studies that demonstrate underlying cultural components and complexities that lead to these issues. Tony R. DeMars and Gabriel Tait have assembled contributors with research, experience, and understanding of intercultural communication challenges in different social groups, allowing the book to take on a broader scope of intercultural communication. Scholars of communication, conflict resolution, political science, sociology, and media studies will find this book particularly useful.

Narratives of Storytelling Across Cultures demonstrates how meaning found within interpersonal communication is not universal across all cultures. Miscommunication can occur when the foundations of cultural meaning within stories, as told socially and within media, vary among different cultures. Positioned within the communication and media field, this book connects issues of societal tension and political battles to media portrayals, social communication events, and power dynamics that result when people with different meanings systems attempt to negotiate "truth" among their competing narratives. After establishing the theoretical foundation of the book, contributors provide specific case studies that demonstrate underlying cultural components and complexities that lead to these issues. Tony R. DeMars and Gabriel Tait have assembled contributors with research, experience, and understanding of intercultural communication challenges in different social groups, allowing the book to take on a broader scope of intercultural communication. Scholars of communication, conflict resolution, political science, sociology, and media studies will find this book particularly useful.

The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.