Applying a cultural sociology of performance, this book interrogates how the meaning of sport intersects with gender. Trygve B. Broch points out uncertainties in the causal arguments made by key figures in the cultural studies tradition, instead advancing a meaning-centered study of sports as involving both a social and an athletic performance. Sports not only reflect or reverse social realities, but capture and keep our attention when we use and experience them as a means to reflect on social life, injustice, and hierarchy. More specifically, blending approaches from media studies with ethnography, Broch explores the women-dominated sport of handball in Norway, a country that considers gender equality a basis of democracy. As such, the analyses here show how broadly available meanings about sameness and equality are mediated and experienced through a performative feel for the game.

This open access book adopts a cultural sociology of materiality to explore the hallmark of the female athlete: the ponytail. Studying a wealth of news articles about ponytails in sports and society, Broch uncovers this hairstyle's polyvocality and argues that it is a total social phenomenon. By separating his approach from the cultural studies tradition, Broch highlights how hair is imbued with codes, narratives, and myth that allow its wearers to understand, maneuver, and criticize social gender relations in deeply personal ways. Using multiple theories about hair, bodies, myths, and icons, he creates a multidimensional method to show how icons are imitated and used. As women navigate their practical lives, health issues, and gendered expectations, the ponytail materializes their dynamic maneuvering of cultural and social environments. Sporting a ponytail-itself an embodiment of movement-is filled with a performativity of social movements: a cultural kinetics that is never apolitical.

This open access book adopts a cultural sociology of materiality to explore the hallmark of the female athlete: the ponytail. Studying a wealth of news articles about ponytails in sports and society, Broch uncovers this hairstyle's polyvocality and argues that it is a total social phenomenon. By separating his approach from the cultural studies tradition, Broch highlights how hair is imbued with codes, narratives, and myth that allow its wearers to understand, maneuver, and criticize social gender relations in deeply personal ways. Using multiple theories about hair, bodies, myths, and icons, he creates a multidimensional method to show how icons are imitated and used. As women navigate their practical lives, health issues, and gendered expectations, the ponytail materializes their dynamic maneuvering of cultural and social environments. Sporting a ponytail-itself an embodiment of movement-is filled with a performativity of social movements: a cultural kinetics that is never apolitical.

Applying a cultural sociology of performance, this book interrogates how the meaning of sport intersects with gender. Trygve B. Broch points out uncertainties in the causal arguments made by key figures in the cultural studies tradition, instead advancing a meaning-centered study of sports as involving both a social and an athletic performance. Sports not only reflect or reverse social realities, but capture and keep our attention when we use and experience them as a means to reflect on social life, injustice, and hierarchy. More specifically, blending approaches from media studies with ethnography, Broch explores the women-dominated sport of handball in Norway, a country that considers gender equality a basis of democracy. As such, the analyses here show how broadly available meanings about sameness and equality are mediated and experienced through a performative feel for the game.