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Books > Social sciences > Sociology, social studies > Social institutions > Leisure
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The Ponytail - Icon, Movement, and the Modern (Sports)Woman (Paperback, 1st ed. 2023)
Loot Price: R1,269
Discovery Miles 12 690
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The Ponytail - Icon, Movement, and the Modern (Sports)Woman (Paperback, 1st ed. 2023)
Series: Cultural Sociology
Expected to ship within 18 - 22 working days
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This open access book adopts a cultural sociology of materiality to
explore the hallmark of the female athlete: the ponytail. Studying
a wealth of news articles about ponytails in sports and society,
Broch uncovers this hairstyle's polyvocality and argues that it is
a total social phenomenon. By separating his approach from the
cultural studies tradition, Broch highlights how hair is imbued
with codes, narratives, and myth that allow its wearers to
understand, maneuver, and criticize social gender relations in
deeply personal ways. Using multiple theories about hair, bodies,
myths, and icons, he creates a multidimensional method to show how
icons are imitated and used. As women navigate their practical
lives, health issues, and gendered expectations, the ponytail
materializes their dynamic maneuvering of cultural and social
environments. Sporting a ponytail-itself an embodiment of
movement-is filled with a performativity of social movements: a
cultural kinetics that is never apolitical.
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