Drawing on a wide range of studies of Europe, the United States, Asia, and Africa, the contributions gathered here consider how political history, business history, the history of science, cultural history, gender history, intellectual history, anthropology, and even environmental history can help us decode modern consumer societies.

This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

Drawing on a wide range of studies of Europe, the United States, Asia, and Africa, the contributions gathered here consider how political history, business history, the history of science, cultural history, gender history, intellectual history, anthropology, and even environmental history can help us decode modern consumer societies.

Das Interesse an Fragen der gesunden Ernahrung wachst seit Jahren stetig. Allerdings fuhren meist nicht die Ernahrungswissenschaftler die Diskussionen an, sondern Medien, Lebensmittelproduzenten und Verbraucherverbande. Dieser Band diskutiert erstmals systematisch und facherubergreifend die derzeitigen Probleme und mogliche Ansatze fur die zukunftige Entwicklung der Ernahrungswissenschaften."