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The Rise of Marketing and Market Research (Hardcover, New) Loot Price: R1,556
Discovery Miles 15 560
Repayment Terms: R146 pm x 12*
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The Rise of Marketing and Market Research (Hardcover, New): H. Berghoff, P. Scranton, U Spiekermann

The Rise of Marketing and Market Research (Hardcover, New)

H. Berghoff, P. Scranton, U Spiekermann

Series: Worlds of Consumption

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Loot Price R1,556 Discovery Miles 15 560 | Repayment Terms: R146 pm x 12*

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This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Series: Worlds of Consumption
Release date: October 2012
First published: 2012
Editors: H. Berghoff • P. Scranton • U Spiekermann
Dimensions: 216 x 140 x 23mm (L x W x T)
Format: Hardcover - Cloth over boards / With dust jacket
Pages: 312
Edition: New
ISBN-13: 978-0-230-34106-7
Categories: Books > Humanities > History > History of specific subjects > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > History > History of specific subjects > General
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LSN: 0-230-34106-3
Barcode: 9780230341067

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