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Luxury Online - Styles, Systems, Strategies (Hardcover): Uche Okonkwo Luxury Online - Styles, Systems, Strategies (Hardcover)
Uche Okonkwo
R2,006 Discovery Miles 20 060
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This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

Luxury Online - Styles, Systems, Strategies (Paperback, 1st ed. 2010): Uche Okonkwo Luxury Online - Styles, Systems, Strategies (Paperback, 1st ed. 2010)
Uche Okonkwo
R1,676 R628 Discovery Miles 6 280 Save R1,048 (63%) Out of stock

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

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