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This new book focuses on the analysis of the online strategy and
development of the luxury industry, tracing the evolution of the
Internet from a means of communication to a trade and distribution
channel. The author provides a comprehensive evaluation and a
critical assessment of the tactics required for the management of
luxury brands online.
This new book focuses on the analysis of the online strategy and
development of the luxury industry, tracing the evolution of the
Internet from a means of communication to a trade and distribution
channel. The author provides a comprehensive evaluation and a
critical assessment of the tactics required for the management of
luxury brands online.
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